Brand Advancement Manager 4539BR University Arenas Finance & Administration
Professional Area: Employment Category: Fulltime Staff Job Function:Wage Band: 117A
Department/College Description The University Arenas department encompasses the management and operation of the 112,000-sqft Gene Polisseni Center, the 160,000-sqft Gordon Field House & Activities Center, and the 100,000-sqft Frank Ritter Ice Arena. The venues host 300+ events annually with close to 300,000 in event attendance; while the Box Office processes and distributes over 80,000 tickets for events across campus and within UA venues.
Detailed Job Description
Please note - this position requires the ability to work flexible hours including evenings and weekends on a regular basis.
Reporting to the University Arenas Assistant Director for Ticketing, Sales, and Brand Advancement, and working very closely with the Sales and Service Manager, the Brand Advancement Manager provides the vision and leadership in the areas of brand advancement, marketing, creative content, fan engagement, and in-game entertainment programming. They will be responsible for strategically creating, developing, and implementing marketing campaigns for both on-campus and off-campus audiences through advertising and promotional initiatives to increase awareness and attendance, engage students, and enhance customer experience. The successful person will oversee and drive the creative needs, including advertising collateral, venue signage, and in-game content for University Arenas and its partners. They will also, in coordination with RIT Hockey and RIT Athletics, solidify and advance the brand of the RIT Men's and Women's Hockey programs.
The Manager is also tasked with game management, and in-game entertainment and promotions. While partnering with various levels of personnel within the areas of Athletics, Campus Life, Production services, and Venue Operations, they develop, create, and coordinate all fan experience and game operations to include writing game timelines, protocols, scripts, and public announcements; while also managing and staffing in-game music and promotional activities.
Major responsibilities include but are not limited to:
Creates, budgets, implements, and manages RIT Hockey marketing campaigns for both on-campus and off-campus audiences.
Negotiates and buys all advertising space, and coordinates design and production of ads (print, radio, tv).
Drives and approves all graphic design work for marketing collateral, interior venue signage, and Box Office ticketing.
Tracks. analyzes, and reports on performance and effectiveness of campaign strategies used.
Manages content and branding of the University Arenas website, RIT Ticketing website, and University Arenas' social media accounts.
Write, distribute, and monitor all game timelines, protocols, scripts, and public announcements.
Coordinate and manage the interactions and content of the Public Announcer, RIT Pep Band, DJ, Video Board Operator, and Ice Operations for best fan experience possible.
Determine, implement, and oversee pre-game, in-game, and post-game promotional events, fan entertainment, and staffing.
Hire, train, supervise, assign work, and evaluate student staff promotions team.
Hire, manage, and direct in-game music DJ and staffing.
Creates and manages fan loyalty programs (Kids' Club, Fan Loyalty Points, etc.).
Budgets, selects, and purchases all promotional giveaways.
Other duties as assigned.
Required Minimum Qualifications
Minimum three (3) years of professional experience in marketing, advertising, communications, or related field in a collegiate, arts, or professional sports setting.
Ability to work extended days, evenings, and weekends on a regular basis required.
High level of experience with social media platforms; such as Facebook, Twitter, Instagram.
Working knowledge of design, digital, brand development, interactive commerce and the creative process.
Relevant experience with advertising and media buying.
Excellent oral and written communication skills; with strong project and copy writing skills.
Knowledge of current and emerging marketing practices, concepts, principles, methodology and techniques.
Ability to oversee multiple projects and quickly discern complex and competing interests.
Ability to remain calm under pressure and assist in unanticipated duties as needed.
Must be enthusiastic, creative and able to think both strategically and tactically.
Highest level of personal and professional integrity and ethics.
Strong customer service, time management, and project management skills.
Demonstrated proficiency in Microsoft Office Suite.
Master's Degree in a related field.
Experience with CRM systems such as Constant Contact; also Click Effects and Google Analytics.
Understanding of Box Office and Ticketing operations.
Experience and utilization with a ticketing software system.
Experience in a University setting supervising students; and handling of confidential information.
Required Application Documents Cover Letter, Curriculum Vitae or Resume
How to Apply In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number. The direct link to this posting can be found here: https://sjobs.brassring.com/
Additional Details The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources.RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities.RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, and you wish to discuss potential accommodations related to your application for employment at RIT, please contact the Human Resources office at 585-475-2424 or email your request to Careers@rit.edu.
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the Great Colleges to Work For. RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness
RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov
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THE UNIVERSITY AND ROCHESTER COMMUNITY:RIT is a national leader in professional and career-oriented education. Talented, ambitious, and creative students of all cultures and backgrounds from all 50 states and more than 100 countries have chosen to attend RIT. Founded in 1829, Rochester Institute of Technology is a privately endowed, coeducational university with nine colleges emphasizing career education and experiential learning. With approximately 15,000 undergraduates and 2,900 graduate students, RIT is one of the largest private universities in the nation. RIT offers a rich array of degree programs in engineering, science, business, and the arts, and is home to the National Technical Institute for the Deaf. RIT has been honored by The Chronicle of Higher Education as one of the “Great Colleges to Work For” for four years. RIT is responsive to the needs of dual-career couples by our membership in the Upstate NY HERC.Rochester, situated between Lake Ontario and the Finger Lakes region, is the 79th largest city in the United States and the third largest metropolitan area in New York State. The Greater Rochester region, which is home to over one million people, is rich in cultural ...and ethnic diversity, with a population comprised of approximately 16% African and Latin Americans and another 7% of international origin. It is also home to the largest deaf community per capita in the U.S. Rochester ranks 3rd among the best metropolitan regions for “raising a family" by Forbes Magazine; 6th among 379 metropolitan areas as “Best Places to Live in America” by Places Rated Almanac; 1st in Expansion Management Magazine’s ranking of metropolitan areas having the best “quality of life in the nation”; and is among Essence Magazine’s “Top 10 Cities for Black Families.”