The communications specialist plays a key part of the marketing and communications team in the Office of Undergraduate Admissions to drive the planning and execution of social media and digital media content. This position serves as the primary digital content producer in the office, ensuring content to many different audiences is accurate, compelling, and within brand standards. He/She must exercise strong judgement about content and strategic thinking around placement and execution. He/She will also demonstrate an analysis driven approach to back up creative recommendations.
Reporting to the Director of Marketing & Communications for Admissions, this position will work with the Office of Undergraduate Admission's marketing & communications team, administrators, admissions counselors, and other staff to support communication, recruitment, and yield efforts.
Essential Job Functions:
Sets and manages the Undergraduate Admissions Office's social media strategy
Sets and assesses a strategic plan for social media utilization
Tracks and measures post and campaign efficacy to ensure that goals are met and social media activities are linked to desired outcomes
Establish official guidelines for official social media activity
Collaborates with broader JHU social media managers and the Central Office of Communications
Monitors public mentions of JHU: giving support of the organization and specific individuals and issues.
Brings any opportunities or concerns to the director of marketing and communications with recommendations
Manages the office's digital media collateral
Creates appropriate content for events, programs, displays and communications
Will manage a combination of student, freelance and vendor relationships to produce relevant content
Curates content for Hopkins Insider website
Oversees the recruitment and management for student content creators
Ensures proper branding and tone are executed through student generated content
Identifies strategies to utilize this platform to support broader virtual communications
Serves as the lead coordinator for virtual recruitment
Works in partnership with the directors of the office to schedule and execute virtual sessions as a part of the larger recruitment and yield strategies
Coordinates content and staffing
Facilitates virtual sessions and produces quarterly report on
Internal Number: 15609-en_US
About Johns Hopkins University
Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.