If you want to join a dynamic, mission-driven team in the best college town in the U.S.—at a prestigious university that knows where it wants to go, and is competitive in its compensation and benefits—consider us. If you want to help bring a $1.5 billion-dollar campaign to a successful conclusion—and maybe do some of your best work as an advancement professional—consider joining our team. This historic effort will depend upon a dedicated, creative, and diverse staff. Boston University's Development and Alumni Relations' top leadership includes outstanding individuals recruited from some of the best institutions in the world and is led by Senior Vice President Scott Nichols.
ASSOCIATE DIRECTOR, ALUMNI DIGITAL ENGAGEMENT
The Strategic Alumni Engagement team is dedicated to understanding alumni, strengthening pride and awareness, and facilitating ways to grow and sustain the base of alumni engaging with and supporting Boston University. The team has oversight of alumni digital strategy, alumni experience operations, and measuring engagement—through both attitudinal and behavioral dimensions—of more than 335,000 alumni across the globe. This team works in close collaboration with colleagues in the Office of Development & Alumni Relations, and across departments and schools at Boston University.
Responsible for leading all digital marketing channels (e.g. website(s) emails, social media, and apps) to ensure brand consistency for the Boston University Alumni Association and to build audiences and generate activity among alumni. The Associate Director is tasked with ensuring the BU Alumni Association remains on top of digital communication trends and their impact on customer experiences to maximize engagement. S/he will lead the strategy for digital communication tools, including the use of social and email marketing platforms, CMS technology and analytic software to report ROI and KPI's regularly. This position manages 3 direct reports and reports to the Director of Strategic Alumni Engagement.
Oversee online engagement strategies, including websites, email marketing, social media, and mobile applications for alumni. Develop the online experience of alumni, which include the redevelopment of SEO-optimized websites, direct the evaluation and implementation of mobile applications, and emphasize engagement through social media technology to grow strategic programs for the university. Manage 3 direct reports.
Serve as an essential member of the project team, in partnership with Development Communications and Annual Giving, leading the planning, creation, and implementation of long-term digital marketing strategies for Development & Alumni Relations, starting with a new division-wide website. This includes managing both strategic and day-to-day digital activity, generating leads, and working with both institutional and external stakeholders to grow and sustain engagement with and support for BU Development & Alumni Relations initiatives.
Partner with programmatic teams for integrated marketing campaigns across multiple vehicles—online, events, print, and brand partners—while maintain high levels of alumni engagement and build the case for philanthropic support.
Oversee the development and delivery of monthly/quarterly/annual reports to senior leadership pertaining to digital engagement like email marketing and social media, communication campaign results, etc. as well as initiate advanced analysis to assist in strategic planning.
Bachelors degree required; 5+ years professional experience in marketing, communications, digital engagement or related field, with a strong focus on content management, analytics, and customer conversion. Involvement in website planning and development, use of Google analytics and other metric tools, and content curation for multi-channel digital communications. Knowledge of and experience with all social media outlets. Experience with content management systems web, email, and/or social and related tools. Project management capability, with demonstrated organizational and external communication skills.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.
Internal Number: 3383
About Boston University
Boston University is no small operation. With over 33,000 undergraduate and graduate students from more than 140 countries, 10,000 faculty and staff, 16 schools and colleges, and 250 fields of study, our two campuses are always humming.