Working within the university's marketing and communications office (M&C) headed by the Chief Marketing Officer, this Associate Creative Director is a member of a dynamic and high energy creative team. S/he drives creative ideas and programs which support The New School's marketing efforts – especially those directed to professional audiences, including corporate partners, executives, working professionals, cultural and industry influencials, global organizations, and other adults. This position reports to the Senior Director, Creative Strategies.
This Associate Creative Director is a conceptual creative person with superior strategic thinking, superb writing and copy writing abilities, and demonstrated ability creating integrated campaign ideas. S/he is fluent in all media, leading the creation of multi-faceted integrated creative campaigns to meet business goals while holistically supporting the overall university ethos, identity and marketing strategy. This person brings an innate interest in the world of business and will be adept at the nuances of tailoring the overarching brand voice of The New School (and Parsons) for that professional audience.
The corporate partnerships, executive education, and global academic partnerships areas of the university – which this position will particularly focus on – are new entities for The New School, so this Associate Creative Director must enjoy and catalyze a culture of innovation and be proficient at creative brainstorming and collaborating both within the creative department and across functional areas including across the marketing and business teams and with partner organizations.
-Provide creative vision and lead concepting of creative ideas and campaigns for assigned projects and offerings that deliver on strategic briefs and marketing objectives; partner with other creative team members, including designers and writers, to create integrated ideas that can be executed in multiple forms, media types and formats. -Create a holistic, integrated strategic image and message for the university initiatives and products assigned, within the context of the overall Brand voice and identity. -Manage and oversee junior creative staff to guide them in developing creative concepts and materials, and to support their professional development. -Manage day-to-day workflow of the creative process for assigned projects, insuring timely delivery and sparkling creative ideas, content and production that meet strategic goals within budget parameters. -Partner with Project Management and Production to insure highest quality creative output. -Collaborate with the Director of Marketing and the business line/area teams to craft motivating strategic briefs and brainstorm integrated marketing program ideas. -Contribute to advancing the expansion of The New School brand identity, on behalf of new audiences and business areas; work in collaboration with Design team and Strategic Marketing group to accomplish this. -Support the Senior Director of Creative Strategies in accomplishing overall creative and strategic marketing goals, and support and partner with Design Director and Marketing Content Director to insure integrated and holistic university-wide programs. -Other duties as assigned.
Qualifications: -Bachelors in English, creative writing, advertising, or a related field. -Minimum of 5 years of writing and/or creative experience in advertising or similar field, or an agency-style environment. -Proven experience producing creative programs for business, professional and global audiences. -Comprehensive knowledge and fluency in creating ideas for every media type, including digital, video, collateral and published content. -The ability to work collaboratively as part of a creative partnership, and thrives as part of a team. -The ideal candidate would be someone whose creative ambition and craft are matched by an equally strong desire to work for an institution with shared values.
Internal Number: 17223
About The New School
The New School, a leading university in downtown New York City, offers degree and nondegree academic programs in design, the social sciences, the liberal arts, management, the arts, and media. Students benefit from small classes, superior resources, and renowned faculty members who practice what they teach. Continuing education courses and public programs place the university at the center of New York’s cultural and intellectual life.