Gamut, a subsidiary of Cox Media Group, is a solutions-based digital advertising organization focused on connecting brands to their most relevant consumers and communities, across all platforms. Gamut and its OTT product – Gamut TOTAL – empower advertisers through guaranteed premium inventory, advanced fraud-free options and maximized campaign performance. Founded on a century of success laid down by our parent company Cox Enterprises, Gamut delivers effective advertising campaigns that combine over 20 years of experience in the digital space with data, insights and quality inventory. For more information on Gamut, please visit: http://gamut.media/.
The Ad Ops Strategist’s role is crucial to ensuring the success of digital campaign delivery and performance. The role includes regular day-to-day communication with Traffickers, Account Managers, and Account Executives to ensure assigned campaigns obtain optimum performance as well as exceed client expectations.
This is an integral position within a fast-paced business. It requires self-motivation, enthusiasm, resilience, flexibility and the ability to communicate clearly and effectively. The position also requires an analytical and logical thinker with the conviction to meet problems head-on and solve them accurately and quickly.
Managing a diverse portfolio of OTT video and display campaigns.
Monitoring and optimizing multiple campaign executions to ensure campaigns are launching and delivering on schedule and according to client key performance indicator (KPI) expectations
Reviewing ad performance relative to campaign objectives to provide and execute optimization recommendations and increase performance for client
Ensuring all booked revenue is recognized while campaign objectives are consistently met or exceeded
Recognizing, analyzing and quickly solving discrepancies between ad servers
Ensuring clients and internal sales teams are receiving exceptional customer service and support
Participation in client campaign kick-off calls to outline requirements and needs
Assisting with various special projects as needed
Working with internal teams to identify and design new tools and systems to improve efficiency
OTT video or demand-side platform (DSP) trading experience required
Experience with online ad serving systems such as FreeWheel, DFP, DSPs
Knowledge of 3rd party ad tags (DCM, Flashtalking, etc.) - VAST experience preferred
Exceptional troubleshooting and problem-solving skills
Superior time management and organizational skills as well as the capacity to manage multiple projects with tight deadlines
Experience analyzing digital campaign data activity
Self-motivated with the ability to work in both a team environment and independently
Superior verbal and written communication and customer service skills
Flexible, personable attitude with the willingness to go the extra mile
Strong desire to grow with company and learn new skills
1-2 years of OTT video campaign management or programmatic ad buying and optimization experience
Guided by our passion and courage, our team at Cox Media Group (CMG) is creating innovative ways to deliver news and information, tell entertaining stories and hold the powerful accountable. Alongside our integrated market strategy and cross-platform advertising solutions, this positions us well to build the future of media. As an award-winning team of broadcasters, journalists, digital media experts, publishers and account executives, we reach more than 52 million Americans weekly in more than 20 markets. And, with a full suite of local, regional and national advertising solutions, we offer unmatched reach for businesses, and unrivaled opportunity for our employees. So, connect with us today, and let’s build the future of media.
Cox Media Group is an Equal Opportunity Employer.