General Description: This critical position is to manage the College’s digital platforms including, but not limited to website, social media, video, and podcasts as well as future platforms. This position requires creativity with an adherence to standards and compliance while always working within the College’s Mission, Vision, and Values. This position reports directly to the Associate Vice President of Marketing and Strategic Planning.
Essential Duties of the Position:
Maintain College’s website, working in conjunction with IT Department to resolve security and technical issues.
Lead the development, implementation, and administration of digital platforms and associated programs, by nurturing the College’s digital communities and advocating for the College through social media platforms such as promoting messages, moderating comments, promoting the College brand and growing the College’s number of followers.
Implement a solid content, engagement and conversion strategy through social media and web-based advertising. Assist in developing content to maximize user engagement in which to connect with varied targeted markets.
Monitor analytics for website and social media and provide reports on marketing strategies on all digital platforms.
Identify threats and opportunities in user-generated content surrounding the College and report notable threats.
Support the production of fully integrated social media plans.
Support and assist in the development of video, podcast and web content to maintain high standards and in compliance with ADA standards.
Be able to respond to a fast-paced communication environment.
Facilitate on-going professional development through the creation and participation in educational opportunities.
Other duties. (Willingness to accept and fulfill additional assignments.)
Knowledge, Skills and Abilities:
Understanding of and commitment to the unique nature and role of the institution with special reference to the total fulfillment of the open-door policy. Knowledge of druple website development beneficial. Excellent written and communication skills. Knowledge of ADA Standards required for digital platforms with a willingness to become a College SME.
Minimum Education and Experience:
Bachelor’s degree with considerable training in website design and marketing in various social media platforms. Google Analytics certification.
Richmond Community College serves approximately 10,000 students, with about 30 percent enrolled in curriculum programs and nearly 70 percent in workforce development programs. At RCC, we offer more than 60 degrees, diplomas and certificates, along with college readiness courses, online classes and adult education services.
It has always been our mission to provide lifelong education opportunities that better our students’ lives, and we live that calling out by offering a number of unique programs for students in all stages of life. Find out more about our accreditation and student life, and discover how we work within our community. You can also find out how to give to the RichmondCC Foundation and keep up with the news from our North Carolina community college. Make a plan to come visit RichmondCC or feel free to contact us if you have any questions.