Reporting to Wharton’s Chief Marketing and Communications Officer, the Senior Content Producer is responsible for creating digital content assets that advance marketing efforts and align with, promote and strengthen the Brand of the Wharton School. These assets include stories, blogs, graphics, web site content, landing pages, social, email, video, print, and other materials. The Senior Content Producer and his/her team members are responsible for implementing the School’s content strategy and editorial and content standards which are based on industry best practices and Brand guidelines. Also develops and maintains strong, high level client relationships across the University and School and shares best practices in content creation across the School.
Work collaboratively across diverse groups at the School to develop an understanding of clients’ objectives and strategy and create appropriately branded assets that achieve the clients’ goals. Collaborate with internal Marketing and Communications staff to produce integrated best-in-class marketing solutions. Identify, oversee and manage the workflow of freelancers and student workers and ensure that projects are on track to meet deadlines and budget. Develop and drive accurate timelines for client work, reliably meeting deadlines and exceeding clients’ expectations.
Serve as a content strategist, for example producing site maps and information architecture for new and existing web projects and objectives, story boards and script for video projects. Create, develop, and manage web content. Responsible for ongoing management of the content of the Wharton websites, promotional pages/microsites, and other digital assets. Responsible for ongoing updates, maintenance, and recommendations to improve user experience, SEO, and navigation across all Wharton digital properties.
Internal Number: 41558
About University of Pennsylvania
Penn has a long and proud tradition of intellectual rigor and pursuit of innovative knowledge, begun by Benjamin Franklin in 1740. That tradition lives today through the creativity, entrepreneurship, and engagement of our faculty, students, and staff. Academic life at Penn is unparalleled, with an undergraduate student body of 10,000 from every U.S. state and around the world. The entering class of 2015 is the most talented and diverse in Penn's history. Consistently ranked among the top 10 universities in the country, Penn welcomes an additional 10,000 students to our top-ranked graduate and professional schools.