Design, produce and coordinate marketing materials such as 4-color ads, digital and print, trade show booth signage, point of purchase displays, sales flyers, ad slicks, promotional logos and flyers, product launch packaging and special projects. Work with marketing director and sales team to establish effective design strategies. Maintain these strategies and the company graphic standards in the implementation of design solutions.
Coordinate and/or produce light copy writing for marketing and communications materials. This includes the proofing of all project copy.
Assist with product photography and/or produce simple instructional and lifestyle digital videos as needed.
Other duties as assigned.
Coordinating with cross-departments to ensure its effectiveness and encouraging adoption of relevant social media techniques into the company culture and into all of the company’s products and services.
Oversee social media campaigns and day-to-day activities. Duties include online advocacy, coordination of writing editorial, dealer support and promotions, etc.
Manage presence in social networking sites including Facebook, Instagram, and other similar community sites, posting on relevant blogs and forums, and seeding content into social applications as needed.
Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Minimum of 3 years graphic design experience required.
Knowledge of graphics software, specifically Photoshop, InDesign, Illustrator and Acrobat. Extensive knowledge and experience in a Mac or PC environment a must. Experience with Microsoft Office (Word/Excel/PowerPoint) desired.
Strong oral and written communication skills required. Copy writing experience desired.
Ability to work and solve problems independently with little supervision as they relate to advertising, employee relations, and outside vendors/services.
Ability to establish priorities, organize and coordinate several responsibilities simultaneously, working with co-workers to maintain creative strategies, and meeting all deadlines required.
Able to work overtime as needed.
Ability to work quickly under pressure, using good judgment in decision-making.
Strong organizational skills.
In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, YouTube, Instagram, LinkedIn, etc.).
Ability to effectively communicate information and ideas in written, verbal and visual format; and build and maintain team-oriented professional relationships.
Team player, with the confidence to lead and guide other departments when necessary.
Good technical understanding and can pick up new tools/software quickly.
Internal Number: GDSM01
About GU Auto Tech Inc
GU Auto Tech Inc is an innovative manufacturer of inspired functionality and industry-leading technology with our all new highly advanced SnakeEye Thermal Far Infrared Night Vision System. Our revolutionary technology provides enhanced visual assistance when driving under impaired vision environments such as fog, rain, dust, smoke, and low-light to no-light conditions. GU Auto Tech also creates leading edge solutions of style, precision and true craftsmanship with the introduction of our 12.1” TOUCH SCREEN MULTIMEDIA STATION. No other company is so completely focused and dedicated to matching the passion you have for automotive technology. Get inspired with GU Auto Tech.