Position summary: The Strategic Communications Division at MICA is searching for a Communications Content and Media Strategist who will serve in an executive capacity. This is an exciting opportunity if you thrive in a dynamic, creative and challenging work environment. In this role, you will serve a key leader in the division, with primary responsibility for capturing and articulating why MICA is one of the leading colleges of art and design in the country, creating ongoing message development, capturing the stories to illustrate the value of an art and design education at MICA, coordinating the channels through which those narratives are told, and ensuring execution at the highest level.
Reporting to and working as a trusted partner of and advisor to the Vice President of Strategic Communications, you will be a senior leader within the division, and a key coordinator among other communicators across the college. You will be the lead, developing a comprehensive content strategy. To be successful, you will understand the wide variety of communication channels--including public relations and media, long-form narratives, social media, multimedia, advertising and other content, ensuring they are integrated. The content delivered will be creatively and strategically implemented for maximum impact across a variety of audiences. The public relations manager will report directly to you.
The Strategic Communications division works as a flat team, with very little hierarchy. Collaborative working styles are essential to our success. Working with the team, you will work closely with production and design colleagues to elevate the university's visual brand, multimedia and graphic content, and the way in which the brand is applied and perceived.
Working closely with the Vice President for Strategic Communications, leadership and the full campus, identify and articulate the messages and stories to raise the visibility of MICA around the world and that resonate with members of the community and other key partners in support of the College's priorities;
Oversee the content direction for a wide-range of print and digital publications, recognizing the fluidity and integration of content across all media while maintaining the highest standards in writing and story-telling.
Coordinate the division’s approach to media planning, oversee and direct the use of different media, and oversee appropriate staff to develop comprehensive communications plans;
Harness new media and new approaches to help tell the College's story;
Create a content strategy for integrating channels and outreach across all platforms;
Integrate the innovative use of social media to support and promote other forms of storytelling, and as a standalone form of communication and engagement, particularly with students, prospective students, alumni, and other target audiences;
Create newsroom and campaign style planning to ensure long-term success of message penetration;
Work to develop and execute effective measurement of editorial activities, audience segmenting, targeting, and their outcomes.
Inclusion, equity, and diversity that result in active collaboration and cultural sensitivity are valued competencies MICA. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.
Knowledge, Skills and Abilities:
Outstanding writing and editing skills are a pre-requisite.
Strong collaboration skills that are key to the success of the division.
Keen understanding of what is newsworthy and what will move the needle.
Ability to write for different audiences utilizing different forms of storytelling.
Work independently and effectively, and manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
A high level of integrity, credibility, respect and team collaboration.
Research skills and business insight with a fluency in topical news and culture.
Bachelor’s degree in English, journalism, communications, business, or other relevant field
Minimum of 5-7 years as a leader in multi-channel content creation.
Management experience required; ability to lead and inspire a campus of content creators and creative personnel, to achieve goals.
Ability to work after hours and on weekends when appropriate.
Master’s degree is highly desired
Reporting to this position: Public Relations Manager
Conditions of employment:
Candidate must successfully complete a full background check
Physical demands and work environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical demands: While performing the duties of job, the employee is occasionally required to stand, walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear. The employee must occasionally lift up to 15 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. (may be adjusted depending on position)
Work environment: While performing the duties of the job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually (minimal, moderate, or high).
Required training: Handbook orientation, Anti-Harassment, Hazard Communication, Emergency Plans & Fire Prevention, Personal Protection Equipment. (additional training may be added, SEE: EHS Manager training schedule)
About Maryland Institute College of Art
Founded in 1826, MICA is among the top visual arts colleges in the nation. The college enrolls 1,863 undergraduate and 306 graduate students from 48 states and 54 foreign countries, offering programs of study leading to the bachelor of fine arts (B.F.A.), master of arts (M.A.), master of fine arts (M.F.A.) degrees, and master of professional studies degrees (M.P.S), as well as post-baccalaureate certificate programs and a full slate of credit and noncredit courses for adults, college-bound students, and children. MICA is recognized as an important cultural resource for the Baltimore/Washington region, sponsoring many public and community-outreach programs-including more than 100 exhibitions by students, faculty, and nationally and internationally known artists annually-as well as artists' residencies, film series, lectures, readings, and performances.