Within Wharton Executive Education's Marketing & Communications team, the Associate Director, Digital and Social Media is responsible for overseeing strategic planning, creative needs, flowcharts, and budgets for all paid media ($2M+), including: social media, print, display, email, OOH, and radio. The AD serves as digital account lead of our media agency partner.
Media Management: Support the Director of Marketing by serving as account lead of media agency partnership, contributing to strategy, overseeing creative submissions, confirming media placements, and maintaining calendars, marketing plans and performance reports for all programmatic display and social media advertising. Work directly with media vendors for all traditional paid media, including: print, display, email, OOH, and radio. Research, negotiate, book, manage creative production, and execute all paid media buys. Manage and maintain channel plans, production calendars, and budgets for all paid media.
Social Media Management: Responsible for maintaining Wharton Executive Education's social media channels (Facebook and LinkedIn), including: developing strategic content calendar, posting organic content, directing agency's paid posts and audience targeting, identifying new opportunities to grow audiences and optimize messaging, and collaborating with the Wharton School's social media team to extend reach via Twitter.
Marketing Planning: Support the Director of Marketing in the development of integrated media plans to promote prioritized open-enrollment programs, including new and soft programs. Work with media agency and media publishers to identify and test channels to reach our target audiences, while seeking to achieve the business goals of Open Enrollment, and in some instances, Custom.
Reporting: Responsible for assisting the Director of Marketing with on-going reporting needs, including marketing channel performance, program-specific campaign attribution, monthly lead volume, and paid campaign conversion analysis.
Additional Responsibilities as Directed by Supervisor: Associate Director will be required to support his/her supervisor with new and/or ad hoc projects. Marketing frequently takes on new projects or initiatives, alone or in collaboration with other divisions that require resources from the team. Examples may be event support, systems migration, research, a cross-School effort, or inclusion on a task force, as well as to provide a stretch experience for the AD.
Internal Number: 44487
About University of Pennsylvania
Penn has a long and proud tradition of intellectual rigor and pursuit of innovative knowledge, begun by Benjamin Franklin in 1740. That tradition lives today through the creativity, entrepreneurship, and engagement of our faculty, students, and staff. Academic life at Penn is unparalleled, with an undergraduate student body of 10,000 from every U.S. state and around the world. The entering class of 2015 is the most talented and diverse in Penn's history. Consistently ranked among the top 10 universities in the country, Penn welcomes an additional 10,000 students to our top-ranked graduate and professional schools.