We are seeking a senior manager to lead our Hong Kong and China South Media Relations initiatives. In this senior position based in Hong Kong, you will work closely with EY leadership to develop and implement a regional media strategy to support the growth agenda of EY in Greater China. You will also work closely with the rest of the Greater China Brand, Marketing and Communications (BMC) team and Asia-Pacific media relations team to ensure that media strategies executed are relevant to the market, aligned to our global business strategy and market leadership aspirations.
To succeed in this role, you will need to have a sound understanding of EY's business as one of the world's "Big Four" professional services firms as well as the major markets in which we operate across Greater China. You must have strong leadership and collaboration skills with the ability to build effective interpersonal relationships with multiple stakeholders, working effectively in a matrix organization. Your superior understanding of the media in Hong Kong and China South, strong relations with the editors and journalists and skills in developing media content will be supported by a solid track record. Experience in professional services or a B2B marketing environment in Hong Kong or Mainland China is essential.
Co-develop with Greater China leadership a strategic media plan that addresses geographic and sector market leadership goals
Manage relationship with mainstream media, develop media messages, press releases, maintain media list, handle media requests, pitch media interviews and launch bylined articles.
Effectively execute the external communications plan in Hong Kong and China South
Deploy programs through appropriate channels including events, digital - social media/e-marketing/web, advertising and media
Lead development of public relations strategies and plans for media, taking into consideration the dynamics with other significant stakeholders such as regulators, professional bodies, business organizations and potential employees
Identify reputational risks and the ways they can be mitigated, working closely with senior leadership in crisis and issues management
Track and manage the budget and ROI on activities
Work closely with Global/Regional PR team on regional media initiatives
To qualify, you must meet the following requirements:
Minimum of 10 years' experience in communications and marketing roles, with at least 6 years at a senior management level
Excellent relationship with the local and regional media
A tertiary qualification (preferably at post graduate level) in marketing, communications, media, journalism, or other relevant discipline
Excellent written and spoken English and Chinese (Cantonese and Mandarin)
Strong relationship management, influencing and problem solving skills
Excellent persuasive and presentation skills; executive presence
The strength of character to make and implement difficult decisions, if required. Collaborative yet assertive
A change agent, who is able to manage ambiguity in situations where there may be several objectives and priorities. Flexible and adaptable
Sound people management experience, particularly in managing virtual teams
Imagination and creativity with the ability to nurture these qualities in others
High level of personal and professional integrity
Ability to understand the EY business and how a professional services business operates and grows
Internal Number: 5606938
About Ernst & Young Hong Kong
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