The Athletics Department welcomes applications for a Associate Athletics Director, Ticket Operations and Sales. This professional will direct and manage all ticketing operations and sales related to Intercollegiate Athletics and events at the University of Colorado Boulder. As a member of the external affairs team this position will develop strategy to maximize season, group and single-game ticket sales, revenue and retention. The position will be responsible for managing the operations of the ticket box office and staff for all home events as well as providing premier customer service to all fans, donors and alumni. The position will work within the Boulder community, as well as the entire Denver Metroplex to enhance the image of the athletics department and university by continual assistance in interdepartmental networking and relationship building.
This position is responsible for promoting the philosophy and objectives of the intercollegiate athletics program. This shall include adhering to the principles of the Athletic Department’s Mission Statement, Diversity and Inclusion Mission Statement, Core Values, Policies and Procedures, as well as the rules and regulations of the University, the Pac 12 Conference and the NCAA.
Ticket operations, sales and services
•Serves as the primary ticket operations liaison for various University and department-wide projects. •Support the development and implementation of annual sales strategy for premium, season, single game and group sales in accordance with the department strategic plan.
•Accountability to achieve season ticket sales, service & retention goals on an annual basis in accordance of strategic plan.
•Collaborate with the staff to maximize ticket sales revenue and premium seat donations through ticket design and presentation, strategic planning, pricing, invoicing and renewals, and solicitation materials.
•Spearhead the development and implementation of annual season ticket service & retention plans across the department including working in conjunction with Buff Club.
•Assist with the creation, planning, communication and implementation of all special projects, promotions and programs necessary to maximize ticket sales.
•Work closely with the GM and sales staff of IMG Learfield Ticket Solutions on all day-today sales processes, sales planning, commission reporting, and other necessary ticket sales functions.
•Oversee all ticket operations, managing seating and ticket inventory, organizing the process for ticket orders, creating sales reports and ticket settlements, and assisting with other game day responsibilities. •Monitor the distribution of complimentary tickets for home and away events in accordance with the established policies of the University, the Pac-12 Conference, and the NCAA.
•Oversee corporate sponsor ticket fulfillment for sponsorship third party/affiliate (Buffalo Sports Properties) with Assistant Ticket Manager and Business Office. •Manage the athletic departments Priority Point System with the fundraising department.
•Coordinate the ticketing, assignment of seating and parking (if applicable) for football, men's basketball, women's basketball, women's volleyball, women's soccer, and track & field both regular season and post season.
•Manage all non-athletic event ticketing for Athletic Department with the Assistant Ticket Manager, External Events.
•Prepare bid specifications for all athletic tickets and forms.
•Direct and supervise the ticket operations and sales staff including game day personnel and student workers for all home athletic events.
•Responsible for ongoing coaching and development of staff and performance management feedback.
•Work with the Associate AD of Marketing(CMO), Assistant AD of Marketing and the Director of Athletics to identify strategies and events for building affinity for University of Colorado Boulder athletics through ticket sales for the University's six NCAA ticketed sports.
•Manage, train and develop a team of ticket sales reps including directing sales activities, setting and reviewing sales targets and mentoring.
•Represent University of Colorado Boulder Athletics at external events in order to identify prospects and grow fan base.
•Assist in the resolution of customer complaints and problems. •Create and manage proactive touch point plan and servicing existing season ticket holders and customers.
•Confer with internal and external patrons, administrators and institution officials regarding ticket policies, prices, and sales procedures.
•Serve as liaison with University offices of the Alumni Association, University Foundation, Boulder Campus Administration, Central Administration, University Government Relations, and the Board of Regents.
•Administer Spectra ticketing system, including but not limited to hardware and software issues as well as negotiation of rates, fees, and agreements.
•Oversee implementation of web related sales including but not limited to season ticket renewals, new season ticket sales, single game sales, promotional codes, student season ticket sales and post-season applications. •Coordinate and maintain relationship with third party ticket distributor (TicketsWest).
•Maintain relationship with external partners and vendors including but not limited to Living Social, ReplyBuy, Fevo, etc.
Maintain the integrity and financial accountability of the Athletic Ticket Office
•Assure the creation of ticket sales reports, reconciliation statements, and financial data summaries for the Associate AD, Business Operations and Athletics Chief Financial Officer are done in a timely manner.
•Work with Associate AD, Marketing (CMO) to forecast revenue for all ticketed sports.
•Manage the ticketing budget in accordance with overall department budget and strategic plan.
•Prepare annual audit reports in accordance with university, state, and NCAA rules and regulations.
•Responsible for the timely invoicing and receipt of ticket revenues.
•Direct the coordination of scheduled clerical and student staff workload in accordance with the budget.
•Complete State of Colorado performance management plans and evaluations for classified & professional exempt staff.
•Respond to ticket related Colorado Open Records Act requests.
•Track and maintain invoicing for ticket sales third party/affiliate (IMG).
Oversee ticket sales & service analytics & CRM integration
•Generate regular ticket sales and retention related reports and analytics to drive decisions.
•Integrate the use of CRM system and data warehouse to better understand and serve our customers through a personalized data capture with the Assistant AD, Digital and Database Marketing.
•Work with Assistant AD, Digital and Database Marketing and Database Marketing and Analytics Coordinator in maximizing ticket sales efforts through web, social, e-mail and mobile.
•Lead the development of creative season ticket sales strategies that incorporate CRM technology and assist database marketing and analytics team with management of all season ticket sales data in order to maximize tickets & revenue.
•Utilize reporting tools including, but not limited to Domo, Ticketing Intelligence, eQuery and SSB.
•Manage ticket inventory in revenue sports to maximize revenue.
•Confer with internal and external patrons, administrators and institution officials regarding ticket policies, prices, and sales procedures, cooperative sales arrangements, and publicity recommendations.
•Represent the ticket operations and sales teams as a member of various Athletic Committees.
•Assist in game-day management activities as they relate to tickets and coordination activities with the Associate AD, Facilities and Game Day Operations.
Must have availability to work evenings, weekends and holidays as needed
What We Require:
Minimum five years ticketing system experience.
Three years of management experience in a ticket office/operation.
Five year’s experience in an NCAA Division I environment.
Equivalent combination of education and experience may substitute.
Availability to work evenings, weekends and holidays.
What you will need:
Ability to work as part of a team in a fast-paced, revenue-driven environment.
Highly creative, imaginative, and a self-starter.
Highly effective interpersonal skills, problem-solving abilities, and leadership skills required.
Excellent people skills, with an ability to interact professionally with internal and external clients at all levels within an organization.
Ability to manage budgets effectively.
Customer service focus.
Must possess strategic and creative thought to spur fresh ideas driving ticket sales revenue.
Ability to effectively present information to management and prospects in both oral and written form.
Flexibility to work necessary hours including evenings, weekends & holidays.
Understanding of intercollegiate athletics
What we would like you to have:
Five years ticket office management experience including managing staff, full and part time employees.
Experience with NCAA, Bowl Games and/or Tournaments.
Experience with Paciolan Ticket System.
Additional Salary Information: The University of Colorado offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO Pass. The University of Colorado Boulder is one of the largest employers in Boulder County and offers an inspiring higher education environment. Learn more about the University of Colorado Boulder
About University of Colorado Boulder
The University of Colorado Boulder is committed to providing a safe and productive learning, living and working community. To achieve this goal, we conduct background investigations for all final applicants being considered for employment. Background investigations include a criminal history record check, and when appropriate, a financial and/or motor vehicle history.
The University of Colorado is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained faculty and staff. In compliance with applicable laws and in furtherance of its commitment to fostering an environment that welcomes and embraces diversity, the University of Colorado does not discriminate on the basis of race, color, creed, religion, national origin, sex (including pregnancy), disability, age, veteran status, sexual orientation, gender identity or expression, genetic information, political affiliation or political philosophy in its programs or activities, including employment, admissions, and educational programs. Inquiries may be directed to the Boulder Campus Title IX Coordinator by calling 303-492-2127.
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