Hamilton College, a highly selective liberal arts college located in the scenic village of Clinton, NY, is seeking a results-oriented admission professional who wants to be part of a highly effective team. The Admission Office staff is characterized by an unusual degree of teamwork and camaraderie, a high level of energy and commitment, exceptional communication skills and creative problem-solving abilities. This is a full-time position available to start as soon as June 1.
The Associate Dean of Admission/Director of Admission Communication, in consultation with the dean of admission and vice president for enrollment, will oversee and manage the marketing and communication efforts of the Admission Office. This recently created position will play an important role in coordinating and maintaining a comprehensive communication plan that includes web, digital and social content, email, print, and other marketing strategies. The successful candidate will organize the work of the admission team in these areas and will liaise and work closely with the College’s Communications Office in advocating messages that responsibly represent Hamilton and help the College achieve its enrollment goals. The associate dean will provide additional expertise within the Admission Office through the use of the department’s Customer Relationship Management (CRM) system, Slate, and work in close collaboration with the enrollment division’s leadership team on marketing initiatives that range from strategic to tactical. Additionally, the associate dean will serve as a leader on the admission team.
Key Job Functions:
Oversee and coordinate the Admission Office’s marketing initiatives
Create and maintain a comprehensive communications sequence (mail, print, email, social) for prospective students and their families, as well as secondary schools and other influencers
Liaise and collaborate closely with Hamilton’s Communications Division and, to the degree that time allows, serve as an adjunct member of that team
Manage timelines, deliverables, and client relationships with vendors and strategic partners on enrollment-focused marketing campaigns
Ensure that all Admission Office outreach and campaigns support the messaging and branding guidelines set by the College’s Communications Office
Regularly report and assess the success of various recruitment campaigns using data and analytics tools
Traditional admission responsibilities that include: the management of relationships with secondary school counselors along with an assigned recruitment territory; have a current driver’s license and travel to secondary schools, college fairs and other off-campus programs (approximately 3-4 weeks/year); presenting on and off campus about the College and benefits of a liberal arts education and interviewing prospective students; and the review of applications and selection of candidates for admission.
5+ years of experience in admission communications and/or marketing in higher education or related industry preferred
Must have strong relationship-building skills, an outgoing and positive work style, excellent communication and organization skills, a strong service orientation and a keen attention to detail.
Must have demonstrated experience with project management and close collaboration within and between offices
Must be an excellent and persuasive writer
Must be flexible, adaptable and able to handle a demanding work schedule that includes some travel, and occasional weekend work
Must be able to work independently and as a member of a team
Knowledge and proficiency with modern marketing strategies preferred
Knowledge of a CRM system (preferably Slate), experience with analytics, and appreciation for data analysis preferred
About Hamilton College
Hamilton is one of the nation's top liberal arts colleges. It is independent, highly selective, coeducational and residential. Originally founded in 1793 as the Hamilton-Oneida Academy, Hamilton is today composed of 1,850 diverse and talented students from nearly all of the 50 states and approximately 40 countries. More information can be found at www.hamilton.edu/about.