The Cornell SC Johnson College of Business is seeking a Data & Optimization Specialist in the Marketing and Communications department.
The Cornell SC Johnson College of Business is comprised of the university's three accredited business schools: The Hotel School, the Charles H. Dyson School of Applied Economics and Management, and the Samuel Curtis Johnson Graduate School of Management. The College delivers undergraduate, graduate, and professional business programs creating a collaborative, comprehensive business management program that preserves the excellence of all three schools while uniting the faculty and students. The Cornell SC Johnson College of Business is one of the most comprehensive business schools in the nation, with 145 research faculty and nearly 2,900 undergraduate, professional, and graduate students. The Cornell SC Johnson College of Business has a collection of areas of expertise not found in any other leading institution and an unparalleled resource base from which to draw—both within the Cornell SC Johnson College of Business and within Cornell (including Cornell Tech).
The Samuel Curtis Johnson Graduate School of Management at Cornell delivers educational programming across seven different MBA programs with the intent of developing highly successful and ethical business leaders of the future. Relying on the pillars of performance learning, a collaborative community and Cornell's vast connections, the Johnson faculty produce students equipped to excel in the current cross-functional, collaborative, digital economy.
The Data & Optimization Specialist is an experience analytics and SEO professional that will handle all aspects of analytics, reporting and optimization. Housed within the Marketing Operations team, this individual cross-collaborates with multiple teams including integrated marketing, public relations, creative, admissions, IT and key leadership through the SC Johnson College of Business to provide accurate and insightful performance and data reports.
Key responsibilities of this position consist of:
Search Engine Optimization (SEO)
Lead optimization initiatives and reporting for four college websites
Manage agency partnership: including leading weekly status calls, facilitating projects between agencies and IT, and developing quarterly business reviews (QBRs) with key leadership and stakeholders
Manage any system integrations to report on indexing status and keyword rankings
Work with content team to maximize SEO when building out articles, graphics, videos and other web collateral
Work to ensure proper balance of optimized content and web content accessibility
Ensure data integrity by implementing tagging best practices and creating consistent report filters across all accounts
Produce routine marketing reports that focus on admission rounds, marketing channel performance, leadership insights and web usability
Conduct A/B and multivariate testing on new page designs and templates
Work with IT and agency on CMS migration project. Identify new tagging opportunities and ensure that traffic and conversions maintain post-launch
Create and maintain dashboards connecting multiple data sources
Provide other reports and data as needed
Bachelor's Degree in Marketing or other related Business Degree
Minimum of 5-7 years of experience in data analytics and SEO with a successful track record
Excellent database management skills with working knowledge of the following systems: Google Analytics, Google Tag Manager, Google Data Studio, MOZ, SEMrush, SalesForce and Pardot
Superior analytical and decision-making skills with the ability to translate into an executable plan
Excellent written, oral, interpersonal and public speaking skills
High level of energy and self-motivation
University Job Title:
Plan/ Research Assoc I
Pay Rate Type:
Number of Openings:
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