ASB´s Director of Development will be an outgoing, warm professional and self-starter who connects with the international and local community at ASB, our alumni, and professionals and institutions in Barcelona. This employee will be bi-lingual in English and Spanish and know Barcelona well. He or she will have strong oral, written, and social skills. In addition, the Director of Development will have experience and expertise in strategic marketing, communications, and development to be able to revise and lead the school´s communication and fundraising plan so that it is aligned with our vision, mission, and core values. Primary responsibilities:
build strong community relationships between new and existing parents, alumni, staff, and local community members;
develop strategic marketing and communication plans for both short term and long term;
create and implement an effective fundraising campaign, internal and external to ASB community.
Duties and Responsibilities
The Director of Development will supervise the Head of Communications and External Relations, as well as collaborate closely with the Head of Admissions and the Senior Leadership Team to lead community building, fundraising and marketing.
Establish and build relationships with a wide range of new and long term existing community members
Liaison with the Parent Association (PA), the Leadership Team, and staff members to involve them in the organization of community events.
Arrange meetings, staffing committees and ensure strong and productive relationships between PA, alumni, and existing community members and the academic and administrative leadership team.
Assist the Head of Community Service & Activities to promote local community service and service learning opportunities.
Work with both the Sports and Performing Arts Directors to promote community (student, staff and parent) participation at events.
Supervise the Head of Communications and External Relations in execution of community events.
Develop a dynamic Alumni Association by;
Collaborating with Admissions, High School Counselors’ Office, Head of Communications, Head of Community Service & Activities, and Senior Leadership Team to create and maintain an Alumni Association.
Maintaining regular communication with alumni via direct contact, email blasts, alumni web pages, social media and print publications o Educating graduating seniors about alumni benefits and engage them in alumni programs, services and communications
Creating and managing accurate and complete alumni database records; capture contact, biographical and career information of alumni via surveys, projects (e.g. alumni directory), correspondence, website, social media, - locally, regionally and internationally
Supervising and providing guidance to alumni volunteers
Securing commitments from alumni to provide professional expertise to ASB students o Including Alumni “stories” in ASB publications (internal and external)
Develop both a short and long term marketing plan to advance the mission and vision of the school to both local and international families
Foster relationships with entities that promote international education
Promote ASB student, staff and alumni accomplishments, both internal and external, to the ASB community
Manage and create marketing publications in various media forms (digital, print, other)
Collect and analyze data for marketing purposes
Oversee the Head of Communications and External Relations in the execution of the marketing plan.
Fundraising and Development
Develop and oversee our strategy for development and fundraising campaigns.
Foster a culture of giving to potential and current donors, parents, alumni and staff with targeted communication; preparing marketing materials, and events.
Cultivate targeted sponsorships for ASB activities and events.
Identify prospective individual and corporate donors and develop strategies to cultivate those relationships
Maintain ongoing communications with private and corporate donors
Maintain accurate fundraising records including accounts and lists of donors
Manage the fundraising budget with support from the Financial Manager.
Gather the views of parents and staff and involve them in fund raising activities
Maintain relationships and maximize all opportunities with current and prospective supporters.
Develop and meticulously organize a range of fundraising opportunities and events distributed throughout the year.
Thoroughly research and appropriately approach companies for gifts in kind and events sponsorship.
Attend meetings with potential donors as appropriate and deliver presentations and proposals to a high standard to secure funding.
Contribute to the fundraising section of the website, ensuring it is relevant, up to date, informative and attractive to potential and current supporters.
Devise, implement and manage a comprehensive ongoing donor care program.
Knowledge & Skills
A driven community organizer and self starter with excellent social networking skills
Strong organizational, writing, planning and computer skills to facilitate database management, communication and event planning
Experience in marketing, preparing publications, newsletters, emails and other forms of communication
Experience in development and fundraising campaigns
Experience in administering social networks to maintain a strong ASB presence in those areas
Demonstrated accomplishment in fostering productive relationships with volunteers and developing volunteer leadership.
Preference for someone with supervision, leadership, and experience in managing a team
Ability to work with sensitive and confidential information.
Experience working in educational institutions in marketing, development, and/or alumni/community associations
Experience with volunteer organizations or non profits
Strong database management and analysis skills
Project management and attention to detail
Spanish fluency (preferred)
A Masters degree in education, marketing, communications or a related field is preferred.
Employer will assist with relocation costs.
About The American School of Barcelona
The American School of Barcelona (ASB) is an international, private, non-profit, coeducational day school serving students from 3-18 years old in the greater Barcelona metropolitan area since 1962. ASB offers a university preparatory curriculum which provides its graduates access to American, Spanish and international universities. ASB:
- is accredited by the Middle States Association of Colleges and Schools and the International Baccalaureate Organization (IBO)
- is recognized in Spain as a Centro Extranjero (foreign school) by the Generalitat de Catalunya and the Spanish Ministry of Education
- receives a grant from the US Department of State's Office of Overseas Schools
- belongs to the Mediterranean Association of International Schools (MAIS) and European Council of International Schools(ECIS) regional associations
- participates in the European Sports Conference (ESC), a regional sports league made up of schools from around the region
- leads the Barcelona International School Association (BISA) and has close ties with other international schools in Spain
All graduates earn an American diploma and most choose the IB Diploma Program (IBDP) in their final two years, w...hich grants them access to Spanish universities as well as to universities around the world. The school has scored above the IBDP world average every year since it started granting the diploma in 2009. ASB was the first school in Barcelona to start the IB in English.