Rutgers, The State University of New Jersey, is seeking a Public Relations Specialist I, Athletics for the Rutgers Division of Intercollegiate Athletics. This position manages and coordinates marketing and promotional efforts for Rutgers Athletics sports, with concentration on Men’s Basketball. This position also serves as an integral part of Football gameday, events associated with assigned Rutgers Olympic Sports, social and digital media, as well as student engagement.
Among the key duties of this position are the following :
Serves as the main marketing contact for Men's Basketball, with oversight of the planning and promotional efforts, script planning, game day staffing, with a focus on attendance and atmosphere.
Develops and executes comprehensive marketing and ticket plan, focused on driving attendance, as well as delivering a superior gameday experience for all fans in attendance.
Works directly with sales team and ticket office to drive revenue for assigned ticketed sports.
Serves as a secondary marketing contact for Football, for game day production, attendance driving activities, and management of in-game script components.
Provides marketing and promotional planning as needed for assigned Olympic Sports, including post-season and events associated.
Provides oversight of the social media plans pertaining to assigned sports, planning content calendars and merging them with the overall department's social media plan.
Focuses on campus events associated with driving student awareness and attendance, by educating them on the athletics brand, scheduling, and how to be a great fan.
Minimum Education and Experience:
Bachelor’s degree, in sports administration, marketing or related field.
A minimum of 2 years of experience working in sports marketing/event management field, management experience.
Required Knowledge, Skills, and Abilities:
Must possess written and oral communication skills
Ability to work well with students,staff and external stakeholders
Strong computer literate
Must possess and maintain a valid driver's license and be willing to travel, when necessary, to sites throughout New Jersey for business demands
Advance experience with Photoshop and or other graphic programs.
Position must be computer literate and have working knowledge of Microsoft Office tools, with basic knowledge of Photoshop.
Physical Demands and Work Environment:
Will be required to work nights and weekends.
Clean Driving Record
Posting Number: 19ST1590
Location: Livingston (RU-New Brunswick)
Internal Number: 85520
About Rutgers University
Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.