Specialists Marketing Services is the nation’s prominent full-service multi-channel marketing firm working with leading brands, agencies, brokers and Fortune 500 companies to deliver extraordinary data-driven marketing solutions. For over 20 years, we have been recognized for defining industry leadership and innovation, while at the same time always maintaining our core values of integrity, excellence and passion to serve our clients’ challenging needs.
Our d3 division seeks a self-motivated, detail-oriented problem-solver with 3+ years of experience in search, display and paid social advertising to plan and execute digital media strategies for our clients.
Driving online sales and/or conversion growth for clients through a variety of digital platforms with a focus on optimizing acquisition metrics such as conversion rates, cost per acquisition, and ROI.
Responsible for the strategy, execution, performance and reporting of Paid Search, Paid Social and Display campaigns for our clients across multiple platforms i.e. Google, Bing, Facebook/Instagram, Pinterest, Snapchat, Twitter, YouTube and DSPs platforms.
Develop, implement, execute and refine strategically created digital media marketing plans and ensure campaigns are generating the appropriate traffic and running effectively.
Responsible for Pixel and tag generation, implementation and conversion tracking quality. assurance
Analyze campaign performance and provide optimization recommendations.
Maintain expert-level knowledge and skill sets in existing and emerging platforms and technologies including: SEM, Paid Social, Lead Generation/Nurturing, and Acquisition strategies.
Our ideal candidate will possess experience with ad-serving systems & programmatic buying (i.e. DSPs & Bid Mgmt.), PPC/SEM (Google Ads/Bing), paid social media platforms (Facebook) and Google Analytics along with strong communication, organizational, presentation, problem solving, troubleshooting and analytical skills. The ability to effectively present digital marketing solutions to both existing clients and prospects and work efficiently in a fast-paced, team-oriented environment is a must. Experience with SEO and various digital reporting tools as well as Google Analytics IQ and Google Ad certifications are a plus.
About Specialists Marketing Services, Inc.
Specialists Marketing Services, Inc. is a data-driven, multi-channel marketing company that provides strategic customer acquisition and revenue generation services to leading brands, agencies, and Fortune 500 companies for both consumer and business to business clients. We specialize in digital, postal and insert media solutions, with expertise in industries including publishing, catalog/retail, fundraising/nonprofit, continuity/membership, automotive and consumer services.
A division of Specialists Marketing Services, d3 delivers data, solutions and support to accelerate digital marketing ROI for companies of all sizes.
We offer a competitive compensation structure and a full benefits package including medical, dental, vision flexible spending accounts & 401(k).