Digital Media Specialist

Specialists Marketing Services is the nation’s prominent full-service multi-channel marketing firm working with leading brands, agencies, brokers and Fortune 500 companies to deliver extraordinary data-driven marketing solutions. For over 20 years, we have been recognized for defining industry leadership and innovation, while at the same time always maintaining our core values of integrity, excellence and passion to serve our clients’ challenging needs.

Our d3 division seeks a self-motivated, detail-oriented problem-solver with 3+ years of experience in search, display and paid social advertising to plan and execute digital media strategies for our clients.

Responsibilities include:

• Driving online sales and/or conversion growth for clients through a variety of digital platforms with a focus on optimizing acquisition metrics such as conversion rates, cost per acquisition, and ROI.

• Responsible for the strategy, execution, performance and reporting of Paid Search, Paid Social and Display campaigns for our clients across multiple platforms i.e. Google, Bing, Facebook/Instagram, Pinterest, Snapchat, Twitter, YouTube and DSPs platforms.

• Develop, implement, execute and refine strategically created digital media marketing plans and ensure campaigns are generating the appropriate traffic and running effectively.

• Responsible for Pixel and tag generation, implementation and conversion tracking quality. assurance

• Analyze campaign performance and provide optimization recommendations.

• Maintain expert-level knowledge and skill sets in existing and emerging platforms and technologies including: SEM, Paid Social, Lead Generation/Nurturing, and Acquisition strategies.