Marketing Manager-1900277 We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.
At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world's leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation. We achieve this through our commitment to continuous improvement and operational excellence, which gives us the opportunity to set and deliver on ambitious, long-term goals.
We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development. This allows for our employees to innovate and generate new ideas, put them into action, and gain insights from them to further advance our collective expertise.
And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America's Best Employers in 2017. We strongly support the spirit of collaboration through effectively involving team members and colleagues from other relevant units when developing and executing strategies and projects. Come join us on our journey to create solutions for a sustainable future!
Marketing Manager (1900277) – Charlotte, NC
Where the Chemistry Happens
We are seeking a professional like you to focus on driving growth of the Formulation and Performance Additives portfolio across all EDN industries. Your primary role will be to collaborate with marketing colleagues across 5 industry segments to integrate Additives marketing plans with theirs, to grow our overall portfolio. You will collaborate with global colleagues as well, to share best practices across regions. To be successful, you will fully understand the markets and customer needs, position our portfolio in the market, define value propositions and value pricing, develop and launch new products to fill market needs, and drive continuous business growth. Travel up to 25% domestically will be required in this role.
Qualifications - BASF recognizes institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent
Formula for Success
Leveraging your education in a business or science discipline and your experience in product development, product management, marketing, or sales, you will develop market segment strategy and steer its implementation through clearly defined KPIs, steer and compile market and competitive intelligence, identify strategic markets and potential growth opportunities, and manage a strategic portfolio by market and product segment.
Using digital tools and creatively collaborating with sales, marketing, communications, and distributor colleagues, you will drive our lead generation process to uncover new customers, applications and markets for growth.
Your strong business acumen and ability to work in a team will serve you well as you develop business cases for innovation and investment projects and coordinate with stakeholders in phase gate process.
Your excellent written and verbal communication skills will be essential as you build relationships with regional and global colleagues as well as key customers and industry leaders.
Utilizing your previous experience in Marketing, you will coordinate new product launches, and with support from Sales and Marketing Communications, craft and execute a full go-to-market plan.
Create Your Own Chemistry: What We Offer You
Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.
The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you'll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.
BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.
At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future.