E-Commerce Manager - The Cornell Store

Student & Campus Life (SCL) inspires transformation in all Cornell students on their journey of individual, academic and personal evolution. Our division is comprised of leading student affairs experts who support our campus on pressing student life matters including public service, health, wellness, social justice, residential living, food services, sports, recreation, career services, and student activities and organizations including sorority and fraternity life. Our nearly 4,000 staff and student employees who make up SCL embrace the opportunity to represent the division and strive for excellence as we shape the Cornell student experience, one interaction at a time.

A dynamic hub of the Cornell University campus and a recognized leader in collegiate retailing innovation, the Cornell Retail Services team serves students, faculty, staff, alumni and visitors through its 22,000 sq. ft. main store, online store, and branch locations, producing $25 million in annual sales and consistently achieving outstanding operational benchmarks. Cornell Retail Services strives to deliver legendary customer service, provide a rewarding work experience, and produce excellent financial results.  The Cornell Store's E-commerce business is rapidly approaching $7 million in annual sales with an aggressive projected growth plan over the next five years.

As a member of the senior management team, the E-commerce Manager will work closely with the retail leadership to develop and implement business strategies to achieve short and long-range service and financial objectives.  The E-commerce Manager leads and coordinates all of Cornell Retail Service's online sales and business activity which includes The Cornell Store, Cornell Print Services, Cornell specialty stores, and interdepartmental procurement. This includes managing multiple NetSuite Suite Commerce Advance (SCA) websites and pro-actively leveraging opportunities to enhance services and drive revenue growth.  This position is actively focused on deploying creative content development tactics, implementing effective marketing promotions, ensuring operational effectiveness, enhanced accessibility, and adjusting sales strategies based on customer trends, University needs, and dynamic analytics.  Working closely with the Cornell Retail Services leadership team, the E-commerce Manager ensures that the online sales strategy is closely coordinated with the organization's merchandising, marketing, and financial objectives, and partners with operational managers to ensure that order fulfillment and customer service teams are functioning at optimal levels.  

A successful E-commerce Manager:

• Represents and grows the online global retail presence for Cornell University.
• Increases conversion by attracting new and returning customers through the use of campaigns, promotions, merchandising, effective SEO, and attractive content that will convert opportunities to sales.
• Oversees the look, feel, and design of the websites to meet specific branding guidelines by working closely with internal merchandising, marketing, IT departments, and third-party design/development agencies when necessary, to develop the right interface and structure to best suit Cornell customers.
• Makes the online e-commerce experience easy to use, speedy, and customer friendly.
• Develops a business strategy for e-commerce as a standalone business as well as one that's fully integrated and supports other channels within the organization, including the brick and mortar retail stores and B2B channels.
• Grows e-commerce sales by 40% in the next 3 years.

Required Qualifications:

• Bachelor's degree with more than 5 years of experience in a related job field; or equivalent combination of education and experience
• Professional experience in a fast-paced multi-channel retail environment with a proven track record of delivering results and meeting key objectives.
• Previous supervisory or project management experience in a business environment
• Experience with Google Analytics including Google Tag Manager, Facebook pixel, and other digital marketing tools and techniques.
• Demonstrated understanding of digital production process and techniques.
• Prior experience managing or coordinating E-commerce platforms, technology and software (e.g. NetSuite Suite Commerce Advanced (SCA), Magento, etc.)
• Knowledgeable of current E-commerce consumer and business trends
• Prior experience creating or managing budgets and forecasting business revenue

Preferred Qualifications:

• More than 5 years of experience in a related job field or industry, such as business management, hospitality, marketing, or information technology
• Master's degree or additional coursework/certifications beyond a bachelor's degree in a related area of study
• Experience in a collegiate business environment is not required, but helpful
• Excellent oral and written communication skills.
• Prior copywriting experience
• Experience in graphic design and Adobe Creative Suite

Visa sponsorship is not available for this position

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