The Director of Marketing is an experienced marketing and communications professional with a proactive and collaborative working style to work directly with the Chief Operating Officer to develop and implement analytics-driven marketing and branding strategies for Destinations International. The Director, in consultation with senior leadership, is responsible for the execution of the marketing strategy that promotes the organization's mission, enhances and elevates its brand, broadens its reach, and strengthens its impact. These strategies will need to raise visibility and revenue for Association and Foundation departments, initiatives, products and services. Further, this position will serve to reinforce the value of association membership in ways that significantly strengthen Destinations International's membership recruitment and retention.
JOB RELATIONSHIPS Reports To: Chief Operating Officer (COO) Supervises: Vendors, consultants and occasionally intern(s) Member of: Marketing Department
RESPONSIBILITIES AND DUTIES
Directs all general marketing and branding for the Association and Foundation through the creation, development, and maintenance of all marketing plans and time lines for all programs, events and initiatives.
Implement content marketing strategy for the organization across all communications platforms.
Create content, define and implement brand voice, manage content, analyze engagement and shift strategies frequently to drive engagement.
Oversee all print collateral (images, graphics and artwork), proofread and edit material to check content for accuracy, and collaborate with professionals (e.g. designers, agency, etc.) to improve content and collateral presentations.
Collaborate with departments to create cross-promotional opportunities to maximize value, awareness and revenue for conferences, events, strategic campaigns, products and services for the organization.
Manage all technical aspects of the organization’s marketing strategies, including campaign execution and analysis of campaign metrics. On occasion will be responsible for assisting with research as needed to support marketing campaign preparation.
Act as editor and project manager of the all Association and Foundation newsletters, directories and sales materials.
Travel to special events, board meetings, and other programs as requested.
Successfully handle ongoing department budgetary duties as assigned.
Perform other duties as assigned.
Bachelor's degree in business, marketing, communications, or related field required; advanced degree preferred.
7+ years’ experience in Association, hospitality or direct destination marketing experience a plus.
Working knowledge of content management system, email marketing or marketing automation software
Strong analytic and critical thinking skills.
Experience in project management and/or information architecture.
Excellent writen, editorial, and verbal communication skills.
Ability to manage multiple tasks independently, meet deadlines, and adapt to unforeseen circumstances.
Attention to detail with a high-level of accuracy.
Must be quick study for technology products and highly adaptable to new information.
Passion for Destinations International's mission and belief in the power of marketing and communications.
Persuasive marketer and communicator with substantial writing and editing experience (externally focused)
Excellent judgment and problem-solving skills.
An entrepreneurial spirit and collaborative working style.
Understanding the dynamics of a membership or association-style organization
The ideal candidate must be forward facing with members, high energy, have a positive outlook, detail oriented, organized, reliable, flexible, a quick learner and a hard worker. Ability to work in a fast-paced environment and manage multiple priorities and deadlines is a must. Must be willing to do whatever it takes to accomplish organizational goals and meet the needs of staff and members. This position is based on the DC headquarters office.
About Destinations International
As the global trade association for official destination organizations and convention and visitor bureaus (CVBs), Destinations International is about serving destination marketing professionals first and foremost. Together with our members and partners, Destinations International represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people, and elevating tourism to its highest potential. Destinations International’s membership includes over 600 official destination organizations with more than 5,000 professional members in over 15 countries. Membership is open to all official destination organizations recognized by their respective governments from the smallest town to the largest country, including convention and visitor bureaus, regional tourism boards, state tourism offices and provincial tourism offices and national tourism boards. Destinations International strives to make our members and their destinations successful. As the world's largest and most reliable resource for destination organizations, we inform, connect, inspire and educate our members with the goal to drive destination economic impact, job creation, community sustainability and quality of life through travel.