Marketing & Public Relations Specialist (Marketing Specialist) - (1900005J)
The University of Maryland, Baltimore (UMB), Office of the President is currently working as a Public Relations & Marketing Specialist (Marketing Specialist) . Under the direction of the Senior Director for Leadership Communications, the Public Relations & Marketing Specialist for the Office of the President is responsible for developing and managing activities and programs that elevate the profile of the UMB president among University alumni and other external audiences. This position will ensure that UMB/presidential news and accomplishments are communicated to alumni and to other external audiences through various mechanisms—including electronic newsletters, social media, and print publications—and will plan events and other opportunities that stimulate alumni engagement with the University and its schools.
UMB offers a generous benefits package that includes 22 vacation days, 14 floating and holidays, 15 sick days; comprehensive health insurance and retirement options; and tuition remission for employees and their dependents at any of the University System of Maryland schools.
Primary Duties and Responsibilities (Essential Functions):
Designs and implements a systematic and integrated alumni relations program that encompasses communications, events, and prospect identification. Responsible for devising and using consistent, accurate, and appropriate information-sharing mechanisms for stewarding alumni prospects and donors and elevating the profile of the president.
Provides vision and oversight of presidential messaging to alumni and external audiences. Serves as a liaison among Communications and Public Affairs, Philanthropy, and Special Events for these communications and maintains a comprehensive schedule of when and to whom communications are being sent.
Using a network of Communications and Alumni Relations contacts within each school, gathers and shares information on news, initiatives, and events of potential interest to alumni and external audiences.
Researches topics in higher education, health care, community engagement, etc., to which the president can speak authoritatively—in speeches, columns, commentaries, and other vehicles—and explores opportunities to engage these vehicles locally, regionally, and nationally.
Works with the Office of Philanthropy to identify geographic centers of potential giving. Hosts events in these locations that raise the visibility of the president and the University, and assists Philanthropy staff with prospect identification.
Establishes and manages information-tracking processes that allow the Office of the President to recognize, communicate with, and cultivate alumni to strengthen their relationship with the University and increase the likelihood of continued engagement.
Works collaboratively with the Office of Philanthropy, Communications and Public Affairs, and Special Events to plan and execute alumni events—including compiling invitation lists, engaging featured program participants, and developing collateral material—e.g., invitations, marketing, scripts, A/V, and take-aways.
Manages alumni engagement plans that build life-long connections to UMB and facilitate alumni engagement and support.
Performs other duties as assigned.
Education: Bachelor's degree in public relations, marketing, English, advertising, communications, journalism, or a degree related to the position.
Experience: Two (2) years of public relations or marketing experience.
Knowledge, Skills, and Abilities:
Has exceptional writing skills and is able to present information in a way that is clear, creative, compelling, and concise.
Effectively uses web, email, and design technology, such as InDesign Creative Suite, Microsoft Office, Constant Contact, Word Press, and T4. Effectively uses social media platforms, including Twitter, LinkedIn, Instagram, and Facebook.
Is a strategic and analytical thinker and is able to market complex information to the public, quickly producing materials that are accurate, eloquent, and consistent.
Understands best practices in marketing and communications. Is able to establish goals, structures, and processes necessary to implement a strategic vision of presidential communications.
Is skilled in cultivating relationships.
Is able to make independent decisions that are a matter of significance for the unit, is self-motivated, and takes a pro-active attitude towards tasks.
Has strong project management skills, and is adept at working quickly, under the pressure of strict deadlines while managing multiple projects.
Hiring Range: Commensurate with education and experience
If accommodations are needed for a disability, please contact Staffing & Career Services at 410-706-2606, Monday – Friday, 8:30am – 4:30pm EST. Maryland Relay can be accessed by dialing 711 (in-state) or 1-800-735-2258.
Equal Opportunity/Affirmative Action Employer. Minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Job: Reg or CII Exempt Staff - E2904D
Employee Class : Exempt Regular
Full Time/Part Time: Full-Time
Shift: Day Job
Organization: Office of the President, UMB
Job Posting: Feb 1, 2019
Unposting Date: Feb 21, 2019, 4:59:00 AM
Internal Number: 114281
About University of Maryland, Baltimore
The University of Maryland, Baltimore (UMB) is the State's public health, law and human services university devoted to excellence in professional and graduate education, research, patient care, and public service. As a diverse community of outstanding faculty, staff and students, and using state-of-the-art technological support, we educate leaders in health care delivery, biomedical science, global health, social work and the law. We emphasize interdisciplinary education and research in an atmosphere that explicitly values civility, diversity, collaboration, teamwork and accountability. By conducting internationally recognized research to cure disease and to improve the health, social functioning and just treatment of the people we serve, we foster economic development in the City, State, and nation. We are committed to ensuring that the knowledge we generate provides maximum benefit to society and directly enhances our various communities.