Computing Services & Systems Development-RC - United States-Pennsylvania - (19001119)
The University of Pittsburgh's Information Technology department seeks a new member of our in-house creative team to develop content for timely print and online campaigns related to IT services, software, and cybersecurity within the University. Reporting to the department's Marketing Communication Manager, the Content Specialist is primarily responsible for copywriting, executing, and measuring the effectiveness of marketing communications that present technical information to non-technical audiences, and coordinating the department's participation in campus events. The ideal candidate is a creative thinker with a keen eye for detail, has a passion for social media and creating compelling content, has strong written and verbal communication skills, has an aptitude for team collaboration and meeting deadlines, and is self-motivated with superior organization and time-management abilities. Candidates must also demonstrate expertise in copywriting, proofreading, and editing materials to ensure consistency and adherence to style guidelines, along with accuracy in terms of spelling, grammar, punctuation, organization, etc. Key responsibilities include:
Writing and distributing technically accurate, well-written, simple, and appealing content aimed at increasing awareness and adoption of the department's vast offerings among students, faculty, and staff
Identifying, prioritizing, and repurposing content across all channels
Tracking and analyzing metrics to measure the impact of content marketing efforts
Coordinating all facets of the department's participation in campus events
Planning content themes/calendars and composing authentic, creative, relevant, and timely social media posts to raise engagement on Facebook, Instagram, Snapchat, and Twitter
Maintaining a cohesive voice appropriate to each platform
Seeking and building relationships with social media influencers
Monitoring activities and redirecting messages and comments that require a response
Remaining current on new trends in digital marketing and social media Please include a writing sample with application. Candidates invited for an interview will be expected to show a portfolio of writing samples. Applicants should include salary requirements in cover letter.
Requires a bachelor's degree in communication, creative writing, marketing, public relations, or a comparable field from an accredited college or university—along with a minimum of three years of direct, recent experience writing promotional copy, developing digital content, and analyzing metrics. Must have a deep understanding of and experience using Facebook, Instagram, Twitter, YouTube, and emerging social media platforms to engage with various audiences. Must also be proficient with Microsoft Office, have experience editing digital images using software such as Photoshop, and be knowledgeable in social media/web analytics. Familiarity with digital photography, Adobe Creative Suite, Box document collaboration, Drupal, Hootsuite, and/or Salesforce Social Studio is a plus. Experience in the information technology industry preferred.
Assignment Category: Fulltime-Regular
Job Classification: Staff.Communications.III
Minimum Education Level Required: Baccalaureate
Minimum Experience Level Required: 5-6 years experience
Work Schedule: Monday - Friday, 8:30 a.m. - 5:00 p.m.
Hiring Range: $35,100.00 - $56,784.00
Relocation Offered: No
Visa Sponsorship Provided: No
Background Check: For position finalists, employment with the University will require successful completion of a background check
Child Protection Clearances: Not Applicable
Preferred Documents: Resume, Cover Letter, Writing Sample, Media Sample
Internal Number: 19001119
About University of Pittsburgh
Founded in 1787, the same year the U.S. Constitution was signed, the University of Pittsburgh is one of the oldest institutions of higher education in the United States. One of three state-related research universities in Pennsylvania, Pitt is a member of the Association of American Universities (AAU), which comprises 62 preeminent doctorate-granting research institutions in North America.
Pitt faculty members have expanded knowledge in the humanities and sciences, earning such prestigious honors as the National Medal of Science, the MacArthur Foundation’s “genius” grant, the Lasker-DeBakey Clinical Medical Research Award, and election to the National Academy of Sciences and the Institute of Medicine. Pitt scientists have defeated polio, unlocked the secrets of DNA, lead the world in organ transplantation, and pioneered TV and heavier-than-air flight, among numerous other accomplishments.
Pitt students have earned Rhodes, Goldwater, Marshall, and Truman Scholarships, among other highly competitive national and international scholarships.
Alumni have pioneered MRI and TV, won Nobel and Pulitzer Prizes, led corporations and universities, served in government and the military..., conquered Hollywood and The New York Times bestsellers list, and won Super Bowls and NBA championships.