Position Description: The Graphic/Multimedia Designer serves as a member of the Housing & Residential Life (HRL) Marketing & Communications team and provides strategic direction on overall departmental communication initiatives and strategies, primarily in the areas of website/application design & management, graphic design, and multimedia. Work includes development of web & email layouts/templates, graphic design, content creation, video production, photography, asset management and maintenance and management for all components of departmental websites and applications. Duties are completed under the supervision of the Marketing & Communications Coordinator.
DESIGN – 40%
Web Design • Serves as webmaster and designer for HRL websites/web applications • Serves as system administrator and department liaison for the HRL Drupal content management system (CMS) • Coordinates all aspects of a new website/application design, including requirement gathering, design prototyping, usability & user experience (UX) testing and ongoing maintenance • Design and codes website using, but not limited to HTML, CSS, Bootstrap, GitHub, and the Adobe Suite • Ensures World Wide Web Consortium (W3C) accessibility and UMN brand standards are met Graphic Design • Consults on and designs highly technical/experienced designs for University-wide publication, social media, and/or e-communications • Develops concepts and designs for promoting departmental initiatives and programs • Initiates and develops plans for graphic design products to support University communications and external relations strategies that promote a positive, high-quality image and are consistent with goals and standards
STRATEGY – 30%
Communication Strategy • Directs and/or participates in the ideation of campaign design, planning, production, and measurement of a wide range of communications, designs, promotions, websites and social media • Consults and collaborates with HRL content authors/experts to determine production needs, evaluate staff service levels and needs, and recommend short and long-term strategies to meet emerging needs • Develops and designs style guides and standards that address color, text, and graphic standards and establish templates for presentations and brochures • Evaluates and assesses the communication/marketing plan, and the impact of communications pieces • Develops, writes and edits specialized content for communications and publications in print or electronic mediums including newsletters, emails, ads, brochures and the website • Works with facilities administrators, space managers and marketing staff to develop strategies and tactics on content, visuals and maintaining brand standards for space Social Media Strategy • Establishes and maintains all current and evolving social media and communication tools • Captures and translates useful social media metrics into a compelling narrative for internal stakeholders • Manages the integration of social media platforms (e.g. Facebook, Twitter, Snapchat, etc) into websites to enhance communications/information sharing with students and other HRL customers • Researches and integrates consumer technologies ranging from devices to digital platforms • Expands public and university knowledge of the department via social media, publications and University-wide opportunities in line with department strategy
MULTIMEDIA – 20%
• Develops and sources content that would include, but not limited to: website text and video content, blog posts, reviews, editorial, press releases, imagery and other materials as required • Identifies opportunities to use video elements as a more productive method to convey message • Manages multimedia equipment and budget • Serves as the primary photographer for departmental headshots, events and architectural shots • Manages digital assets
ADMINISTRATION & MANAGEMENT – 10%
• Develops and executes training & learning tools for web contributors, specifically to educate & develop HRL staff on our Drupal CMS • Manages Drupal CMS users and CMS staff training • Develops and executes training & learning tools for digital signage managers and social media managers in HRL • Provides leadership for departmental communications committee • Hires, trains and supervises HRL student staff (photographer, videographer, and graphic designer) • Serves as a resource and mentor for HRL student communications staff • Conducts research, analysis and planning for various website and social media related projects/initiatives • Documents business processes and tasks • Other duties as assigned
Salary $53,000 - $58,000
Required Qualifications: A Bachelor’s degree plus 4 years of professional experience in one or more of the following areas: Graphic Design, Communications, Marketing, Art or related field. Proficiency with HTML/XHTML, CSS, SCP client, Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver, Premier Pro), Microsoft Office Suite; experience with content management systems (e.g., Drupal), and familiarity with web accessibility standards.
Internal Number: 328621
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.