| Position Description:
The Graphic/Multimedia Designer serves as a member of the Housing & Residential Life (HRL) Marketing & Communications team and provides strategic direction on overall departmental communication initiatives and strategies, primarily in the areas of website/application design & management, graphic design, and multimedia. Work includes development of web & email layouts/templates, graphic design, content creation, video production, photography, asset management and maintenance and management for all components of departmental websites and applications. Duties are completed under the supervision of the Marketing & Communications Coordinator.
Responsibilities:
DESIGN – 40%
Web Design
• Serves as webmaster and designer for HRL websites/web applications
• Serves as system administrator and department liaison for the HRL Drupal content management system (CMS)
• Coordinates all aspects of a new website/application design, including requirement gathering, design prototyping, usability & user experience (UX) testing and ongoing maintenance
• Design and codes website using, but not limited to HTML, CSS, Bootstrap, GitHub, and the Adobe Suite
• Ensures World Wide Web Consortium (W3C) accessibility and UMN brand standards are met
Graphic Design
• Consults on and designs highly technical/experienced designs for University-wide publication, social media, and/or e-communications
• Develops concepts and designs for promoting departmental initiatives and programs
• Initiates and develops plans for graphic design products to support University communications and external relations strategies that promote a positive, high-quality image and are consistent with goals and standards
STRATEGY – 30%
Communication Strategy
• Directs and/or participates in the ideation of campaign design, planning, production, and measurement of a wide range of communications, designs, promotions, websites and social media
• Consults and collaborates with HRL content authors/experts to determine production needs, evaluate staff service levels and needs, and recommend short and long-term strategies to meet emerging needs
• Develops and designs style guides and standards that address color, text, and graphic standards and establish templates for presentations and brochures
• Evaluates and assesses the communication/marketing plan, and the impact of communications pieces
• Develops, writes and edits specialized content for communications and publications in print or electronic mediums including newsletters, emails, ads, brochures and the website
• Works with facilities administrators, space managers and marketing staff to develop strategies and tactics on content, visuals and maintaining brand standards for space
Social Media Strategy
• Establishes and maintains all current and evolving social media and communication tools
• Captures and translates useful social media metrics into a compelling narrative for internal stakeholders
• Manages the integration of social media platforms (e.g. Facebook, Twitter, Snapchat, etc) into websites to enhance communications/information sharing with students and other HRL customers
• Researches and integrates consumer technologies ranging from devices to digital platforms
• Expands public and university knowledge of the department via social media, publications and University-wide opportunities in line with department strategy
MULTIMEDIA – 20%
• Develops and sources content that would include, but not limited to: website text and video content, blog posts, reviews, editorial, press releases, imagery and other materials as required
• Identifies opportunities to use video elements as a more productive method to convey message
• Manages multimedia equipment and budget
• Serves as the primary photographer for departmental headshots, events and architectural shots
• Manages digital assets
ADMINISTRATION & MANAGEMENT – 10%
• Develops and executes training & learning tools for web contributors, specifically to educate & develop HRL staff on our Drupal CMS
• Manages Drupal CMS users and CMS staff training
• Develops and executes training & learning tools for digital signage managers and social media managers in HRL
• Provides leadership for departmental communications committee
• Hires, trains and supervises HRL student staff (photographer, videographer, and graphic designer)
• Serves as a resource and mentor for HRL student communications staff
• Conducts research, analysis and planning for various website and social media related projects/initiatives
• Documents business processes and tasks
• Other duties as assigned
Salary $53,000 - $58,000
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