POSITION: Full-time, 12-month position starting on 2/18/2019 or as soon as possible thereafter. This position reports to the Vice Chancellor for Academic and Student Affairs. The position is annually renewable subject to administrative review. Salary will be commensurate with experience and qualifications. Benefits package includes retirement, medical, dental, disability and life insurance. Complete benefits package can be viewed as the following web page: http://www1.umn.edu/ohr/eb/uplan/summary.htm.
JOB SUMMARY: The Director of Admissions is responsible for enrollment management at the University of Minnesota Crookston including strategic student recruitment planning, oversight of financial aid, outreach activity, office management, and the development and execution of an integrated marketing plan. The Director will supervise the admissions team and financial aid office, maintain and improve office systems; address technology needs; establish departmental goals and institutional objectives for quality/customer service; develop and implement, in collaboration with faculty, administration and staff, comprehensive and aggressive recruitment and marketing strategies and activities to achieve the University’s student enrollment and multicultural goals. The plan will enable the college to identify, recruit, select and enroll high school, transfer students, and working professionals, from diverse populations and geographical locations. The Director will work closely with marketing and communications, international student programs, and the institutional effectiveness office and serve as a liaison to faculty and the division of student affairs.
RESPONSIBILITIES: Primary responsibilities include the following:
Develop and implement a comprehensive admissions plan that effectively builds a competitive advantage consistent with UMN Crookston’s land grant mission, academic programs, and unique strengths;
Coordinate and refine the use of the student inquiry management systems including prospect generation, inquiry, application, evaluation, and notification including international admissions;
Establish processes and procedures to ensure accurate applicant data entry into data systems;
Monitor enrollment data reconciliation procedures to ensure completeness and accuracy;
Work to target populations, create market segmentation, student search services, multi-step direct mailings, e-mail, website optimization, telemarketing, financial assistance, and appropriate use of print, electronic, video and other media materials;
Collaboratively develop and implement an image and identity plan to realize institutional visibility goals that address issues of positioning, organizational branding, strategic communications, public relations planning, message content, story placement, media visibility, constituency building, and outreach through media advertising, public relations, direct mail, publications programs, and web development initiatives;
Ensure an excellent student experience from an individual's first contact with the university through their initial enrollment;
Manage the day-to-day operation of the admissions office including hiring, training, supervising, evaluating, retaining, and serving as a mentor to office staff;
Initiate communication and planning with two-year institutions, high schools and other target audiences locally, regionally, and nationally; coordinate the integration of enrollment management strategies, strategic use of scholarship money, student financial assistance, and retention;
Collect and analyze data and prepare reports to include admissions activities, recruitment/enrollment forecasting, and assessment of demographic market forces;
Ensure the effective administration of the admissions websites, on-line application, database systems, and statistical and survey tools; and
Coordinate on- and off-site information sessions and recruiting events, arrange student visiting days and meetings with potential students, college night information sessions, and conference exhibits.
MINIMUM QUALIFICATIONS: Bachelor’s degree; ten years of relevant experience in admissions, recruiting, student financial aid, and/or other specialized student services; experience supervising others; knowledge and demonstrated successful use of admissions and marketing strategies and processes including market research, direct mail, telemarketing, recruitment publications, e-recruitment, and financial aid leveraging; exceptional leadership, supervision, analytical, and organizational skills; exemplary customer service and relationship-building skills; demonstrated excellence in writing, oral communication and oral presentations; outstanding and proven ability to organize and follow through on projects; strong interpersonal skills, evidence of the ability to establish rapport easily with a wide variety of people and to project a positive image; demonstrated capacity for collaboration across departmental lines to create a team-oriented environment with faculty, staff and students; competency in data analysis and the use of spreadsheet, database, and word processing applications; and valid driver's license and willingness to travel (requires occasional overnight, evening and week-end work). Final job offer contingent upon receipt of official transcripts, complete background check, and authorization to work in the United States.
PREFERRED QUALIFICATIONS: Earned master’s degree; experience in personnel supervision and budget management; knowledge of print, mass media and web/Internet purchasing and placement; experience developing new markets; experience using computerized data bases, the internet and web-based enrollment strategies; and specialized experience in higher education admissions, enrollment management, and/or comparable experience, and record of success in sales and marketing.
Internal Number: 328596
About University of Minnesota, Crookston
The University of Minnesota , Crookston (UMC) is integral to the University's statewide land grant mission. The college provides its unique contribution through applied, career-oriented learning programs that combine theory, practice and experimentation in a technologically rich environment. UMC connects its teaching, research and outreach to serve the public good.