Bucknell University seeks an experienced, talented and creative storyteller to join its Division of Communications as a Senior Writer. The Senior Writer will contribute to a highly collaborative team that implements the University's marketing and communications strategy across print and digital media. This award-winning team highlights Bucknell's strengths and value by creating authentic and compelling content that inspires its various audiences.
The Senior Writer will have a proven ability to cultivate sources; identify compelling content; conduct interviews and research; and write engaging, accurate and persuasive copy for use across multiple channels (e.g. website, magazine, social media, digital campaigns, print material, etc.). This role will be responsible for producing story-driven content that supports brand strategy and enhances the University's overall reputation.
The individual in this role will have the experience and flexibility to be both creative and analytical in managing the various stages of projects, including concept and content development and measurement. The position requires an efficient collaborator with excellent communication skills and the desire to contribute to a positive, innovative culture within the context of a fun, fast-paced environment. The successful candidate is willing to share their own perspectives, learn from the perspectives of others and contribute to an environment of diversity and inclusiveness.
Applicants must provide a resume with links to three to five recently published nonfiction writing samples that demonstrate strong storytelling ability, integration of multiple sources, and outstanding accuracy and style. Finalists for the position will complete on-site writing and editing tests.
Duties and responsibilities include but are not limited to: • Cultivate sources, identify potential stories, conduct interviews and research, and write engaging, accurate and persuasive copy for a variety of print and digital uses. • Manage the various stages of projects, including concept and content development and measurement. • Serve as an integral part of a communications team that works to fulfill high-level University goals and initiatives related, but not limited, to Bucknell's overarching communications strategy. • As part of this highly collaborative editorial team, propose and pursue innovative content ideas that support Bucknell's integrated communications approach. • Forge relationships with students, faculty and administrators to identify and convey powerful stories that communicate clearly, honestly and effectively the value of a Bucknell education. • Serve as a liaison with academic and administrative departments in developing communications that promote their programs and align with Bucknell's external communications strategy. • Ensure the accuracy of all facts and data used in copy. • Commit to continued education and professional development in communications and higher ed. • Contribute to a work environment that encourages knowledge of, respect for and development of skills to engage with those of other cultures or backgrounds.
Minimum Qualifications: • Bachelor's degree. • 3 years of professional writing experience demonstrated by a portfolio of published non-fiction writing. • Demonstrated excellence in interviewing, writing, grammar and editing skills, including experience with and knowledge of news, feature and web writing. • Demonstrated ability to critically evaluate information and assess value while maintaining high journalistic standards of accuracy and integrity. • Record of success in creating persuasive messaging across media. • Demonstrated commitment to diversity, inclusiveness and the sharing of perspectives across differences. • Proven skills in creativity, analysis and problem-solving, and the ability to evaluate, synthesize and incorporate ideas and feedback from multiple stakeholders. • Superb organizational and project-management skills. • Ability to adapt to rapidly changing communications channels and work well independently.
Preferred Qualifications: • Bachelor's degree in English, journalism or other communications field. • Two years of experience in higher education. • Experience communicating with prospective students. • Experience working in other media, such as video or social. • Experience planning and creating marketing campaigns.
Founded in 1846 and located along the banks of the Susquehanna River in historic Lewisburg, Pa., Bucknell University is an undergraduate-focused institution that stands uniquely at the intersection of top-ranked liberal arts, engineering and management programs. Our students choose from more than 50 majors and 60 minors in the arts, engineering, humanities, management, and natural and social sciences, as well as extensive global study, service-learning and research opportunities. Bucknell's 3,600 undergraduate and 100 graduate students enjoy a low 9:1 student-faculty ratio and exceptional opportunities to collaborate with faculty mentors.
Bucknell's beautiful 450-acre campus includes first-rate facilities and is home to more than 90 percent of its students. Residential life is vibrant with about 150 student-run organizations, 27 NCAA Division I athletic teams, a robust arts culture, and a strong student commitment to community and global service work.
Bucknell is committed to fostering an environment that embraces diversity, equity and inclusion, and we seek candidates who will contribute to a climate that supports the growth and development of a diverse campus community. The University provides equal opportunity without regard to race, color, gender, gender identity, gender expression, sexual orientation, age, religion, national or ethnic origin, marital status, veteran status or disability in admissions, employment and in all of its educational programs and activities. We encourage individuals from historically underrepresented groups to apply.
Located in central Pennsylvania, Lewisburg features a variety of restaurants, beautiful Victorian homes, the restored art deco Campus Theatre (owned by the University), charming shops and boutiques, and the Barnes and Noble at Bucknell University Bookstore. About 33,000 residents live in the region.
The city of Williamsport is about a 30-minute drive from campus, and Penn State University's main campus is about an hour away, as is Harrisburg, Pennsylvania's state capital. Bucknell is about three hours from New York City, Philadelphia, Baltimore and Washington, D.C.
The cost of living here is low compared to that of major U.S. cities and suburbs. Bucknell's surroundings yield fresh produce, cultural activities and events, and many opportunities for outdoor activity on the Susquehanna River and in the nearby state parks and forests. The Lewisburg Area School District receives excellent reviews for its schools at all grade levels. Lewisburg Area High School is consistently ranked among the top 50 high schools in Pennsylvania for SAT scores and statewide exams.
Advertised: 22 Jan 2019 Eastern Standard Time Applications close:
Internal Number: 107205630
About Bucknell University
Bucknell University is a private, highly ranked, national liberal arts institution that offers strong professional programs in engineering, business, education, and music. Located in Central Pennsylvania along the Susquehanna River, Bucknell is nestled in the Borough of Lewisburg, an appealing Victorian-style town ranked as one of America's best small towns. Lewisburg and the surrounding region offer a unique combination of outdoor recreation opportunities, small-town charm, and amenities such as restaurants, art galleries, an art deco theater, museums, and boutiques. In addition to the many cultural and athletic events offered by the University and the Borough, the surrounding region offers outstanding schools, medical facilities, and an affordable cost of living. For those who crave the city, Bucknell is within an easy three-hour drive to Philadelphia, New York, Baltimore, and Washington, D.C. Bucknell University, an Equal Opportunity Employer, believes that students learn best in a diverse, inclusive community and is therefore committed to academic excellence through diversity in its faculty, staff, and students. Thus, we seek candidates who are committed to Bucknell's efforts... to create a climate that fosters the growth and development of a diverse student body. We welcome applications from members of groups that have been historically underrepresented in higher education.