The University of Washington (UW) is proud to be one of the nation's premier educational and research institutions. Our people are the most important asset in our pursuit of achieving excellence in education, research, and community service. Our staff not only enjoys outstanding benefits and professional growth opportunities, but also an environment noted for diversity, community involvement, intellectual excitement, artistic pursuits, and natural beauty. UW Continuum College (UWC²) expands the reach of the University of Washington with programs like UW Professional & Continuing Education, International & English Language Programs, Summer Youth and the Osher Lifelong Learning Institute at the UW that meet the needs of various learners at all phases of their lives. We're focused on removing obstacles to relevant educational opportunities by addressing geographic, financial, length of commitment and time constraints, increasing access to knowledge for more people. As a diverse community that values inclusivity and collaboration, we foster a respectful, supportive workplace where innovation comes to life. By looking ahead and experimenting with new approaches, we're creating new educational opportunities to help people thrive in a world of change.UWC² has an outstanding opportunity for a Digital Content Specialist to join their Marketing team.The Digital Content Specialist is a key part of the marketing team at UWC². This collaborative team is responsible for promoting a range of programs that expand the reach of the UW. Some of these programs include UW Professional & Continuing Education (UWPCE), International & English Language Programs, Summer Youth, UW in the High School, Early Fall Start, Summer Quarter, and more than 100 bachelor's and master's degrees. In collaboration with marketing team, program managers and campus partners, the digital content specialist is responsible for writing and crafting email communications and website content for dozens of programs, and managing social media for UWPCE. The ideal candidate will be technically savvy, with stellar short-form writing skills, effective oral communications skills, an eye for visual storytelling and an ability to juggle competing priorities under pressure in a deadline-driven environment.RESPONSIBILITIES:Content Management
Collaborate with content strategist to assess customer requests for updates and changes to dozens of degree and special program websites, maintaining user-focused content that follows UW brand and style guidelines.
Respond to web update requests, and make updates in a timely manner, publishing content using Kentico, the content management system.
Write and optimize content for a positive user experience, ensuring content is user focused and reflects the brand and style standards.
Select, prepare and publish images to enhance the user experience where appropriate.
Audit content and maintain content inventory.
Remain current on UW editorial style and brand guidelines.Email Production
Write email content that engages audience using brand voice and style while effectively addressing business goals.
Select and prepare images that enhance storytelling and readability of email content, usually in collaboration with creative director.
Develop email assets and templates in Salesforce Marketing Cloud.
Build and send a high volume of email marketing communications through the Salesforce Marketing Cloud.
Manage and update email communications calendar.
Measure and report on performance of email campaigns.
Remain current on key electronic communication legislation, including CAN-SPAM and CASL laws.Social Media
Plan, write, prepare images and execute all social media marketing campaigns for UWPCE channels, including Facebook, Twitter and LinkedIn.
Measure and report on performance of posts and campaigns.
Remain current on social media trends and best practices.
Be the go-to resource within UWC² for social media trends and best practices.REQUIREMENTS:
Bachelor's degree in English, communication, information management or similar and two years of experience writing user-focused content for email and/or the web.
Experience with social media, including Facebook, LinkedIn and Twitter, and using a content management system, preferably Kentico.
Ability to manage project trafficking and execution of multiple projects.
General understanding of HTML coding, building email assets and troubleshooting issues with last-minute changes.Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.DESIRED EXPERIENCE
Experience with Salesforce and Salesforce Marketing Cloud or other marketing automation and customer relationship management tools.
Experience with email marketing and knowledge of key email fundamentals, including CAN-SPAM compliance, deliverability, spam complaint rates, A/B split testing.
Understanding of digital marketing tools such as search engine optimization and analytics.
Understanding of how to prep images for digital use with photo editing tools such as Photoshop.
Familiarity with higher education marketing and content marketing.As a UW employee, you will enjoy generous benefits and work/life programs. For detailed information on Benefits for this position, click here.Application Process:The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.