If you want to join a dynamic, mission-driven team in the best college town in the U.S.—at a prestigious university that knows where it wants to go, and is competitive in its compensation and benefits—consider us. If you want to help bring a $1.5 billion-dollar campaign to a successful conclusion—and maybe do some of your best work as an advancement professional—consider joining our team. This historic effort will depend upon a dedicated, creative, and diverse staff. Boston University's Development and Alumni Relations top leadership includes outstanding individuals recruited from some of the best institutions in the world and is led by Senior Vice President Scott Nichols.
DIGITAL CONTENT PRODUCER,
Alumni Relations at Boston University is a key component of the Campaign for Boston University. Responsible for connecting with, engaging, and helping foster lifetime connections with the 300,000 Boston University Alumni across the globe, Alumni Relations is the first point of contact for alums looking to reconnect or engage with their alma mater.
The Development & Alumni Relations Digital Content Producer is responsible for implementing an online engagement strategy for DAR with a strong focus on social media engagement. This includes designing dynamic content for the BU Alumni Association's social media channels, being at the forefront of new trends and technology, and providing best practices through engagement analytics in support of a campaign environment. The Digital Content Producer/Associate is also responsible for partnering with integrated media projects managed by Alumni Relations and other Development colleagues through collaboration, education, experimentation, and troubleshooting.Working with the Director of Strategic Alumni Engagement, the Associate Director of Online Engagement, and other Development and Alumni Relations colleagues as well as campus partners to ensure optimal engagement through our social channels and online initiatives.
Strategic development of diverse content, lead generation, and interaction across all BU Alumni Association branded social media channels: This includes collaborating with other DAR and university-wide partners to define goals and develop robust content; maintaining brand equity through the implementation of digital content; identifying new opportunities for promoting alumni engagement; and reporting comprehensive results including engagement, growth, conversions, ROI, and other trends.
Technical leadership of emerging technologies and monitoring trends and the corresponding management tools: Must analyze results of efforts, redefine strategies accordingly and stay abreast of cutting edge practices on the use of social media, mobile and online. Develop strategic projects to take advantage of opportunities presented by emerging technologies and social media in partnership with the Marketing Associate and Communication Coordinator. Train and support colleagues with new trends and tools, as necessary. Planning and strategy: Work directly with the Director and Associate Director to plan and carry out collaborative marketing campaigns to support Development & Alumni Relations; Support the maintenance and evolution of the BU Alumni Association website and web traffic; Collaborate with Alumni Relations and University Marketing & Communications colleagues to develop cross-marketing opportunities and email content as needed; Support mobile app adoption and retention; and recommend new initiatives/ideas from actively listening to alumni on online platforms.
Create and implement social media strategy for targeted events,programs, and volunteer initiatives: Developing cohesive social media engagement strategies for all Alumni Relations events, including marquee programs and hundreds of yearly events across the world. This includes responsibility for creating and managing Facebook, Twitter, LinkedIn, and Instagram ads, recommending ad investment, and analyzing conversions to educate and improve the ROI.
Bachelors degree required, 2-4 years in digital engagement or related field. Strong in content creation, social media advertising and analytics. Experience working with content management platforms and other related tools. Play a leading role in BUs $1.5 Billion campaign, and join us today.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.
Internal Number: 7689
About Boston University
Boston University is no small operation. With over 33,000 undergraduate and graduate students from more than 140 countries, 10,000 faculty and staff, 16 schools and colleges, and 250 fields of study, our two campuses are always humming.