Job Requisition Number: 26191. As a central service center for the entire campus, the Graduate Division works to guide and assist students from the moment of admission, through the various milestones of their progress, to the completion of their degree requirements. We provide academic, personal, and professional support services that are vital to the everyday well-being and life-long successes of Berkeley master’s, professional, and doctoral students. As the authoritative resource and chief advocate for graduate education, the Graduate Division ensures the equitable administration of policies governing graduate studies across Berkeley’s seventeen schools and colleges. As the administrative arm of the Academic Senate’s Graduate Council, we partner with the faculty and staff of each program and the deans of each school and college to maintain the world-renowned quality of Berkeley’s graduate education. By fulfilling those responsibilities, the Graduate Division acts as a steward for the generosity of supporters of graduate education at Berkeley.
The Communications Manager is responsible for the communications portfolio related to routine and special communications from the Graduate Division on behalf of the Vice Provost for Graduate Studies and Dean of the Graduate Division. Provides expertise and guidance on communications tactics and strategies related to the entire graduate and professional student service and student affairs enterprise, including admissions and recruitment; fellowships, academic appointments and other funding; degree progress; academic writing support; GSI training and development; professional development; student life and wellbeing; and policy and procedure dissemination in various formats and media. In addition to developing communications plans for operational matters, the incumbent will develop and articulate communications strategies for fundraising and alumni support, public lectures and programs, and other projects that connect the Graduate Division to the campus, the University, and the world beyond. The position oversees the communications agenda and is a key player in efforts to connect Graduate Division with its constituents. This position requires analysis of identified audiences and the development of materials to meet various goals by using distinct but complementary tools and tactics to meet myriad needs. Provides guidance to subordinates to achieve goals in accordance with established policies and agreed upon strategies. Understands and can work with media (social and traditional) vendors, and other marketing channels to meet the communications goals of the Graduate Division.
•Manages comprehensive communications programs and/or projects. •Coordinates with Graduate Division leadership to understand constituencies, establish communication strategy, and create a targeted plan to reach various audiences to meet different goals. •Develops and oversees all internal communication protocols, ensuring that all Graduate Division staff and associated users or stakeholders are regularly informed and updated on all matters related to Graduate Division business. •Collaborates with stakeholders (GSAOs, departmental faculty leaders, Graduate Division leadership or operational unit heads, SIS and other IT staff, etc.) to create communications plans, write content where appropriate and feasible, and oversee staff resources. Content may include newsletters, fundraising campaigns, policy and procedure guides •Determines best channels for communications of all kinds to various audiences, and recommends new tools and practices as climate and technology changes; maintains Graduate Division social media and communications channels via branding, content, and technical support Channels may include websites, blogs, wikis, social media (e.g., LinkedIn, Facebook, Instagram), and printed materials and brochures, •Determines appropriate tools and repositories for cascading and storing information based on function and frequency of updates •Develops and enforces Graduate Division brand guidelines across all digital and print materials. Manages design and production of branded digital communications including letterhead, logos, and other identity elements. •Researches, analyzes, monitors and evaluates communications efforts for Graduate Division to measure effectiveness and reports results to the Assistant Dean for Student Services. Develops a set of metrics to measure and track success of various initiatives, projects, and efforts, online and otherwise. •Oversees video and photography needs; consults with Assistant Dean for Student Services and other Graduate Division senior leadership regarding hiring of professionals and purchase of equipment and materials. •Responsible for ensuring maintenance of digital communications tools and online accounts including web hosting, CRM database, video hosting, event registration, online forms and other web-based accounts. Manages or oversees tool integration and troubleshooting as needed. •Coordinates with vendors to design and produce marketing materials including signage, banners, pens, gifts and cards. Establishes and maintains contacts with internal and external communications and marketing professionals and vendors. •Works with Vice Provost and other senior leaders to develop and write materials ranging from donor holiday cards to lecture posters to handbooks and procedure guides. As needed, using tact and diplomacy, prepares communications responding to non-routine situations and events. •Selects, trains, guides, directs, evaluates, and, as required, takes corrective action with professional and student staff. Effectively manages professional and student staff responsible for producing a multitude of communication pieces in a variety of venues or mediums including written, visual or electronic communications.•Strong knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications. •Broad knowledge and understanding of technical applications to effectively manage/supervise professional technical staff, including design concepts, various media and mediums, applications, et cetera. •Excellent writing skills across a variety of channels, applications, and audiences. •Strong knowledge of the campus, its achievements, mission, vision, goals, policies, practices and infrastructure, and a strong knowledge of current affairs, issues in higher education, and/or specialized subject matter, including knowledge of .communications practices effective with graduate and professional students in current day •Strong knowledge of graduate education administration and advising, and understanding of the decentralized nature of graduate and professional education. Strong knowledge of the graduate audience and the primary nature of the student/department relationship. . •Solid management skills to select, train, evaluate, lead, direct, motivate, guide and correct subordinate staff to produce high quality work; skill to take corrective action as required. •Solid skills to create, develop and implement comprehensive long and short term strategic communications plans. •Solid knowledge and skills to advise and consult with management to ensure delivery of the desired message to target and/or broad general audiences. •Solid written, verbal, interpersonal communications, active listening and political acumen skills. •Strong analytical, critical thinking, project management and problem recognition, avoidance and resolution skills. •Strong skills to ensure production of high quality work within budget and time constraints. •Bachelor's degree in related area and/or equivalent experience/training •Information Science, User Experience, Marketing backgrounds are desirable
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.