Western Governors University is an online university driven by a mission to expand access to higher education through online, competency-based degree programs. WGU has flourished into a national university, serving over 100,000 students from all 50 states. WGU was founded by the governors of 19 U.S. states and supported by over 20 major corporations and foundations who believe in WGU’s commitment to producing highly competent graduates.
WGU has launched a new Foundation and Advancement team for the purposes of increasing and improving access to education and accelerating innovation for quality, affordability and student success. Advancement will complement and partner with WGU and its affiliates to support the promise of higher education for millions of students across the world.
If you are looking for a role with a innovative, mission driven team and ready to help us build our new organization we welcome your application.
Reporting to the Vice President of Advancement, the Director of Annual Giving Programs will build and manage all aspects of the WGU Advancement’s annual giving efforts. S/he will be responsible for increasing annual giving revenue (i.e., gifts up to $25,000), broadening the base of support through donor acquisition, and strengthening the major gift pipeline.
The Director will be expected to: Design and manage an integrated multi-channel marketing strategy of outbound programs (direct mail and digital marketing) and inbound programs (websites, giving forms) that engage donors through one to many marketing channels and ultimately moves them into personal relationship based development efforts.
Enhance the annual giving department’s use of digital marketing (e.g., email, websites, social media) and analytics (e.g., predictive modeling, social media data mining) to improve segmentation and messaging and to create a personal and positive experience for donors.
Oversee a strategy to grow the number of donors each year by acquiring, retaining and upgrading donors to $1,000 or more. Develop giving level programs and special engagement opportunities that encourage mid-level gifts e.g., $5,000 or more) and move donors to higher levels of annual giving.
Develop strong solicitation, engagement, and stewardship programs for key constituencies (e.g. faculty, staff, alumni, students) as well as other affinity groups. Work with WGU partners to ensure personal and consistent messaging and positive donor experiences.
Collaborate with Advancement, marketing and alumni relations colleagues to ensure that Advancement’s brand and overall marketing and communications strategy is used consistently and effectively. Perform other duties as assigned.
Must be able to display the successful implementation of marketing strategies that directly impacted organizational revenue
Comprehensive knowledge of best practices in annual giving for educational institutions or related sectors
Multi-channel marketing including traditional channels (e.g., direct mail) and digital channels (email, websites, social media)
Client services models including marketing operations and project management
Data analysis for traditional and digital marketing efforts, including email and landing page performance, website analytics, direct response performance, and overall revenue performance
Evaluation and assessment of annual giving performance
Excellent communication skills, project management and organization
Proficiency in donor database systems
Bachelor’s degree in a relevant discipline (Marketing, Communications, or Business preferred)
5 + years of related work experience, preferably in a complex organizational setting with many stakeholders.
Education and experience equivalencies will be considered.
About Western Governors University Foundation
Western Governors University is an innovative online university driven by a mission to expand access to higher education through online, competency-based degree programs. WGU has flourished into a national university, serving over 67,000 students from all 50 states. WGU has launched a new Foundation and Advancement team for the purposes of increasing and improving access to education and accelerating innovation for quality, affordability and student success.