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Associate Director designs, manages and analyzes direct communications plans for all medical center annual fund constituent groups—both medical school and medical center affiliates. Most, if not all, the projects managed by both the Associate Director and the Director are produced within a development context – that is, he/she designs them in an integrated and coordinated fashion to generate income from new and retained donors, and/or target and cultivate prospective donors, and/or position the Georgetown University Medical Center (GUMC) persuasively and attractively to donors and prospects through advertising media. This role oversees the GUMC Annual Giving marketing through the direct mail, email, phone and digital channels. Duties include but are not limited to:
Responsible for developing, executing and analyzing the direct communications for all non-alumni and alumni sectors of Georgetown University Medical Center (GUMC), including Lombardi Comprehensive Cancer Center (LCCC), School of Medicine (SOM), Biomedical Graduate Research Organize(BGRO) and graduate Nursing and Health Studies (NHS), by maximizing current use funds to support programs across GUMC.
Engages with other pertinent Medical Center Development staff to identify those donors who should be advanced along the pipeline and refer to appropriate Medical Center staff.
Develops successful working relationships with multiple internal and external partners to achieve annual fund goals.
Manage lists and specific vendors as well as the quality control of the direct communication plans, including budget oversight for all GUMC outreach projects.
Minimum 2-5 years' experience in direct response fundraising particularly in higher education and/or academic or medical center environment
Experience in higher education and/or academic medical center helpful
Experience writing and evaluating marketing copy very helpful, in addition to a proficiency with the quantitative forecasting and response data analysis
Microsoft Office suite, donor database, campaign financial and response reports, direct mail/phone response data and forecasting, experience creating and monitoring expense and income budgets beyond a basic level. Experience with digital advertising a plus
A marketing/entrepreneurial approach is essential, as are excellent written and oral communications skills
Sensitive and experienced in customer/donor relations
Extremely well organized and detail oriented, able to successfully handle multiple tasks and priorities simultaneously, and consistently meet all deadlines and goals
Able to assimilate date, exercise sound judgment and discretion, and work independently
Accuracy in materials preparation and ability to maintain confidentiality
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Internal Number: JR05656
About Georgetown University
Established in 1789, Georgetown is the nation's oldest Catholic and Jesuit University. Georgetown is one of the world's leading academic and research institutions, offering a unique educational experience that prepares the next generation of global citizens to lead and make a difference in the world.