Responsible to the Information Technology Services Associate Chief Information Officer/Chief of Staff for creation and design of strategic content and tactical implementation of content marketing strategies for internal and external ETSU Online marketing and ITS communication initiatives; Works closely with the Director of Marketing for Online Programs to develop marketing and communication plans to increase enrollments in ETSU Online course and program offerings; Works with ITS administrative staff to develop and implement communication plans in support of ITS projects and goals; Serves students directly as a point of contact, consultation, and referral; Manages and supports the planning, development and deployment of initiatives that promote a high level of service to ETSU Online students; Adapts to changing priorities; Is creative and works independently to achieve the goals of Information Technology Services; Performs other related duties as assigned.
Job Category: Administrative
Bachelor's degree in marketing, communication, or other related field required. Two to three years digital or social media marketing experience required.
Internal Number: 12001
About East Tennessee State University
Founded in 1911 (as East Tennessee State Normal School), East Tennessee State University serves over 15,000 undergraduate, graduate, and professional students. ETSU has eleven colleges and schools, including health sciences, liberal arts, education and business & technology. ETSU is centered on a warm and friendly residential campus nestled in the secure and beautiful Blue Ridge Mountains of northeast Tennessee. As part of the ETSU community, you will enjoy all the region has to offer, including snow-skiing, various festivals, numerous golf courses and lakes, popular national and state parks, whitewater rafting, the Appalachian Trail, and much more.