A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
This position manages social media channels for the recently rebranded School for Environment and Sustainability (SEAS) to promote programs, projects, research, and impact. The goal of this position is to continually expand audience engagement, help SEAS gain visibility with key partners and media outlets, promote events, and recruit new students. The position will execute all facets of SEAS social media strategy, plans as set by the Director of Communications and Outreach and Communications/Events Managers, and provide the reports, metrics and information necessary to evaluate and refine those plans moving forward. This position will be part of a creative and passionate in-house marketing communications team – we are open to new and innovative ideas. This position comes at an exciting time for the school, when we are developing new brand campaigns to amplify our impact and gain brand visibility. It requires internal collaboration with cross-functional teams to develop, implement and execute a comprehensive, social media communications programs. The ideal candidate will have a firm understanding of social media technologies, know how to tap into relevant online conversations, have exceptional writing and storytelling abilities, and the ability to convey complex scientific concepts in clear and engaging ways. We are hoping for someone skilled, who will also use this position to strengthen their skills and grow with SEAS as we expand our presence.
Supports and partners with the Director of Communications and SEAS Communications team to accomplish both daily tasks and overarching marketing goals.
In partnership with senior creative staff and Director of Communications & Outreach, develops and implements social media strategies, projects, and content to: elevate the School for Environment and Sustainability's brand; attract new students; engage current students, faculty, staff, alumni, news outlets and university/industry stakeholders/partners; elevate research; and increase external community outreach.
Works with cross-functional teams (creative and technical) to develop content and guide it through the production process.
Develops and manages paid social media investments, campaigns and placements.
Develops and maintains website content, social media ticketing system, and blog features.
Leverages design and creative copywriting skills to recommend and execute campaign ideas and optimize conversion/engagement.
Prioritizes projects and develops roadmaps for execution of content recommendations.
Develops successful relationships with faculty, students, staff to build social media/digital assets, and additional communications content (e.g. blogs, Facebook Lives).
Ensures content upholds values of diversity, equity, and inclusion and materials reflect best practices for accessibility.
Serves as daily content manager and developer for the School for Environment and Sustainability's social channels, including but not limited to Facebook, Facebook Groups, Facebook Workplace, Twitter, Instagram, LinkedIn, SEASNet People Grove online alumni network, Flickr, and YouTube.
Responds to audience online inquiries with correct information in a timely manner, or connects audiences with subject matter experts who can respond.
Provides adequate and timely response during times of critical communications.
Under direction of events manager and director of communications, oversees social media content and posting for promoting SEAS events, including creating live posts/live Tweeting during events.
Authors written best practices, summaries, and evaluations of emerging digital tactics.
In partnership with the Director of Communications & Outreach, interfaces as a conduit for collaboration among other university social media representatives, stakeholders and programs.
Monitors key stakeholders, partners, alumni, faculty, and influencer posts to identify opportunities for collaboration and amplification.
Forge alliances with key influencers and external partners.
Monitors and reports ongoing baseline benchmarking, dashboard monitoring and analytics intelligence to support data-based decisions.
Tracks, measures, and communicates results by overseeing deliverables.
Performs other duties as required or assigned which are reasonably within the scope of the duties enumerated above.
Undergraduate degree in communications, marketing, English, journalism, political science or related field.
Two to five years of combined social media, content creation, digital strategy, and writing experience.
Passion for social communications, innovation, branding, and promotions/
Experience working collaboratively to set goals, implement projects and assess success using metrics.
Demonstrated success in communicating and creating in the social space.
Accustomed with the "voice" used on different social media platforms and the strategic use of them for brand awareness, storytelling, and/or customer service.
Some availability to work outside of normal business hours.
Excellent verbal and written communication skills, proficient in spelling, grammar, punctuation, and style necessary.
Ability to produce high-quality work on deadline and handle several projects at once is required.
Familiarity with research regarding social media best practices.
Basic experience using social media analytics.
Passion for community engagement, grassroots organizing, and/or sustainability.
At SEAS we are committed to creating and maintaining an inclusive and equitable environment that respects diverse experiences, promotes generous listening and communications, and discourages and restoratively responds to acts of discrimination, harassment, or injustice. Our commitment to diversity, equity and inclusion is deeply rooted in our values for a sustainable and just society.
Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 165787
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.