Job Requisition Number: 26062. The External Relations and Marketing Communications (ERMC) group within University Development and Alumni Relations (UDAR) helps build positive relationships with donors and potential donors in order to leverage support for the university. Our audiences include alumni, parents, students, faculty, staff, and friends. The editorial group within ERMC is part of a full-service strategic marketing team that provides promotional, editorial, design, events, web, and donor relations services to support the entire spectrum of fundraising activities at Berkeley.
The Principal Editor position has a primary focus on writing fundraising proposals for the university’s most prominent donors. The incumbent will also produce other publications, articles, and promotional material to support Berkeley's advancement and fundraising efforts.
Primarily focuses on writing, structuring, and organizing fundraising proposals and materials that may contain specialized academic or scientific material and other key communications that are created for individual donors, foundations, or corporate foundations. These frequently involve writing or editing specialized academic or scientific material in support of fundraising by the Principal Gifts unit of UDAR and diverse campus units.
Writes and edits a range of communications and marketing projects, with assignments including articles for publications, alumni and donor events, collateral, case statements, and letters. Consults with and advises clients, including fundraisers and faculty, regarding their communications needs in order to develop strategic approaches for proposals and other projects that utilize customized content and messages. Utilizes exceptional verbal communications skills and the ability to analyze and synthesize disparate ideas to recommend new approaches and forge consensus. Manages a complex approval process with numerous stakeholders.
• Researches, writes, and edits high-level communications, publications, and/or reports with complex or sensitive subject matter; assignments may include proposals, articles for publications, briefing materials, talking points, press releases, and web sites and content. • Consults with and advises clients regarding their communications needs. • May develop publications or web sites to meet communication needs. • Determines content and sources for publications and written work, conducts research and interviews (with multiple and sometimes conflicting sources), and ensures accuracy, clarity, and effectiveness of writing. • May edit and oversee design and production of a variety of print and online material. • May oversee or lead staff; hire, assign, and oversee freelance staff. • Assesses submitted manuscripts and recommends materials to be published, including working with authors on developing material for publication. • May respond to media inquiries, directing reporters to campus media relations officers and other subject-matter experts as appropriate.• Advanced knowledge of the fundamentals of writing, grammar, syntax, style, and punctuation and advanced skills to write clear, lively, engaging, compelling and effective copy in a variety of styles appropriate to target audiences and the broader public. • Advanced knowledge of appropriate editorial style and publication guidelines. • Advanced, in-depth knowledge of the campus, including its mission, goals, achievements, infrastructure, programs, and policies. • Advanced knowledge of issues in higher education and/or a specialized academic discipline or field. • Knowledge of computer applications for publishing, image handling, and/or web production. • Advanced skill in taking initiative to creatively identify and pitch story ideas to senior management and clients. • Advanced research and fact verification skills. • Advanced interpersonal communications skills, including active listening and effective collaboration skills. • Advanced analytical and critical thinking skills. • Advanced project management, organizational and problem recognition, avoidance and resolution skills. • Strong knowledge of the university, its achievements, mission, vision, and goals, and a knowledge of issues in higher education and/or fundraising. • Skill to maintain absolute confidentiality.
Education/Training: • Bachelors degree in related area and/or equivalent experience/training in marketing communications.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.