The Managing Director of Digital and Brand Strategy, the top marketing position for UK HealthCare, works to fulfill UK HealthCare's mission and vision by managing and directing a marketing team focused on elevating the UK HealthCare brand through a robust strategy. It includes developing a strong focus on digital marketing while also elevating traditional marketing tactics including advertising and external communications. This role will be ultimately responsible for development and execution of the brand strategy for the entire enterprise, as well as working in cooperation with key stakeholders across the university. Additionally, this position provides a key leadership role that implements key efforts emanating from the office of the Executive Vice President for Health Affairs.
The ideal candidate will possess extensive knowledge in all Microsoft programs as well as most CMS platforms; have the ability to lead others, taking into account divergent demands while managing scope and timelines; demonstrates strong analytical and qualitative research experience; be well organized; have exceptional communication skills (written & verbal); strong ability to engage and motivate others; active listening skills; enjoy working independently as well as in a group; and a thorough understanding of resource and employee management.
Position Time Status: Full-Time
Required Related Experience:
Required License/Registration/Certification :
Degree in marketing/communications; must have strong experience working with major brands, with digital marketing, and management/leadership.
University Community of Inclusion:
The University of Kentucky is committed to a diverse and inclusive workforce by ensuring all our students, faculty, and staff work in an environment of openness and acceptance. We strive to foster a community where people of all backgrounds, identities, and perspectives can feel secure and welcome. We also value the well-being of each of our employees and are dedicated to creating a healthy place to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors the University of Kentucky is a Tobacco & Drug Free campus.
As an Equal Opportunity Employer, we strongly encourage veterans, individuals with disabilities, women, and all minorities to consider our employment opportunities.
Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.
Adjacent to downtown Lexington, UK is nestled in the scenic heart of the beautiful Bluegrass Region of Kentucky. UK's campus covers more than 814 acres, with more than 30,700 students and 13,500 full-time employees, including nearly 2,400 full-time faculty and librarians.