Responsible for: This position plans, develops and executes integrated internet, company intranet and social media programs. The successful candidate will use best practices and techniques to increase EnergyUnited’s visibility, presence and interaction with its customers, audiences, employees and social communities/followers.
Key Accountabilities & Duties: Broad Scope
Creates, posts and manages content on corporate website, intranet, social media platforms and a social business platform
Maintains and monitors social media platforms utilizing social media tools (i.e., Facebook, Twitter, Instagram, etc.) and responds to inquiries using these tools.
Monitors, interprets and reports web analytics
Develops and executes web-related projects across internal departments
Writes original copy of web, social media postings, and related marketing pieces, optimized for web readability, reading level, audience and search engines.
Collaborates on web communication strategies and solutions related to digital marketing and public relations.
Serves as a member of the crisis communications team, including updating and monitoring the social media channels
Direct reports: None.
Internal Relationships: Shall maintain internal relationships necessary to achieve purpose of position and desired results.
External Contacts: Shall maintain necessary job related external contacts to assure satisfactory results.
EDUCATION – Bachelors’ degree in Journalism, Public Relations, Communications, Marketing or related field from an accredited school. Directly related experience may be substituted for education on a year-for-year basis.
EXPERIENCE – Three (3) years of experience in communications or website design and internet publishing experience in corporate communications, public relations/advertising agency or related environment; Three (3) years of experience of significant involvement in the use of social media preferably at a fast-paced agency or in an in-house creative setting. Previous experience using a Content Management System as well as social media knowledge and corporate experience with Twitter, Facebook, LinkedIn, Google+, YouTube and Pinterest required.
KNOWLEDGE - Must have excellent working knowledge in the use of Windows, Microsoft Word, Excel, and Power Point. Must have knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. Should possess working knowledge of principles and processes for providing member/customer and personal services. This includes member/customer needs assessment, meeting quality standards for services, and evaluation of member/customer satisfaction.
ATTITUDE – Must have a positive, open mind and considerate attitude toward the responsibilities of the position. Must be a self-starter. Must have an attitude of neatness, timeliness, orderliness and accuracy toward the job. Must possess a very conscientious attitude toward record keeping.
PERSONAL CHARACTERISTICS – Must be of high moral integrity, pleasing personality and possess good personal habits. Must be able to retain information of a confidential nature. Must be able to project a good public image. Must be able to function cooperatively with peers as a team member to meet departmental and system objectives.
ABILITIES AND SKILLS – Must have ability to implement work plans, make sound decisions from observations and carry out instructions. Must be able to work under pressure and meet deadlines. Must have the skills to work in harmony with many different personality types and a diverse member population. Must be able to work with very little supervision and be proactive in responsibilities. Must possess superior ability to manage time and workload effectively, which includes planning, organizing and prioritizing with attention to detail. Must possess exceptional ability to communicate in both verbal and written form.
WORKING CONDITIONS – Normal working conditions and hours of 8:00 a.m. until 5:00 p.m. Some irregular working hours for special meetings or circumstances may be required. Must be available for work during adverse weather conditions.
WORK REQUIREMENTS – Must have a valid North Carolina driver’s license with a good driving record. All employees assigned to headquarters or non-direct operational positions must make their domicile within one of the nineteen counties served by the Cooperative.
SAFETY - Performs all assignments safely assuring compliance with all Safety related rules, regulations and policies.
EXEMPT STATUS – This position is exempt as defined by the Fair Labor Standards Act as amended.
NON-DISCRIMINATION - This position shall be filled on the basis of qualification and ability to perform the essential functions of the job and without regard to race, religion, color, sex, age or national origin.