Advertised Summary Job Description: The Web Content Manager is responsible for the content on the Columbia University Libraries' website. The incumbent will ensure online content is fresh, relevant, and consistent with the organization's strategic goals, brand and messaging. The incumbent will use web-based systems, including a content management system, to build and maintain the more general areas of the Libraries' website, while serving as a liaison between the Libraries' Communications team and individuals across the organization who have responsibility for unit-specific web pages. The position regularly interacts with the Libraries' Web Services team to inform technological platform and information architecture decisions, including potential redesigns, upgrades, or changes related to organizational shifts.
-Plan and execute an ongoing systematic review and update of content throughout the Libraries' website and intranet in collaboration with the Communications team and Web Services team. (30%) -Review content created by unit-based content owners for quality, accuracy, and brand adherence. Train and advise unit-based content owners on web content best practices. Create ongoing opportunities for skills development and knowledge-sharing for unit-based content owners. (20%) -Contribute clear and compelling content to key areas of the Libraries' website, including articles, blog posts, and marketing copy. Source and edit images for on-site use. Adhere to SEO best practices for all content. (20%) -Collaborate with the Web Services team on content aspects of major additions and redesigns. (15%) -Make recommendations for best practices for user experience, usability, SEO, navigation, user analytics and accessibility. Track, monitor, and act on insights gathered from traffic and engagement metrics. (10%) -Other duties as assigned (5%)
General Minimum Qualifications: - Bachelor's degree and a minimum of two years of related experience (or an equivalent combination of education and experience)
Additional Specific Minimum Qualifications: -Experience using a content management system for a complex, multifaceted website -Experience in copy writing, editing and managing SEO requirements -Demonstrated skills in digital manipulation of images and video, including resizing, compressing, converting and rendering a variety of media into common digital formats. -Excellent interpersonal, verbal and written communications skills, including storytelling, voice, and tone -Excellent organizational skills with an aptitude for managing multiple tasks in a fast-paced environment -Proven ability to organize a high volume of complex content and apply design principles to connect users to information with ease and enjoyment
Preferred Qualifications: -Experience with Google Analytics or similar tools -Experience in higher ed or other industry with intangible product -Experience teaching web communication concepts to a non-technical audience -Experience with e-mail marketing and CRM platforms
As a member of the National Collegiate Athletic Association (NCAA) and the Council of Ivy Group Presidents (Ivy League), it is imperative that members of the Columbia University community, in all matters related to the intercollegiate athletics program, exhibit the highest professional standards and ethical behavior with regard to adherence to NCAA, Conference, University, and Department of Intercollegiate Athletics and Physical Education rules and regulations.
Columbia University is an Equal Opportunity/Affirmative Action employer.
Internal Number: 126_173092
About Columbia University
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.