Develop a client focused APAC content strategy, including creating a new product marketing toolkit and redefining brand positioning
Take responsibility for the production, upgrading and ongoing delivery of high quality marketing content to promote products and drive brand awareness as the regional contact point for global client communication strategy, ensuring APAC plans are aligned with global, yet sensitive to the individual needs of the local markets
Build and manage relationships with external marketing agencies
Develop effective and high quality content and marketing literature for priority funds and strategies to communicate brand and key product messages.
Work with the local markets in the execution and delivery of campaigns
Build strong working relationships with the heads of regional product and sales teams and marketing teams.
Contribute to the wider APAC marketing team's overall planning and delivery
Solid experience in a content lead marketing or investment communications role in an institutional financial services or wealth management firm
Experience in a marketing role targeting the investment audience with an understanding of institutional and intermediary channels
Excellent stakeholder management skills and ability to engage and influence at a senior level
Strong understanding of the investment industry and product knowledge across equities, fixed and other asset classes
Strong project management skills and experience working in multinational organisation
This is a rare opportunity for a senior professional to take ownership of the delivery of a new content strategy and positioning of one of the globe's most prestigious asset management brands.
Internal Number: 4904971
About Carter Murray, EA Licence No: 17S8475
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