Do you have a passion for social/digital media and content development? Well we’re seeking someone who loves staying up on new trends, is a heavy social user in their spare time and LOVES making great content.
DLC is quickly expanding its digital team and looking for a Digital Media Strategist to help drive their social media efforts. The role will help define the company’s holistic social media strategy, creating and delivering content and working across various departments to ensure the company’s brand, tone and messaging are consistent and effective across all mediums. The Digital Media Strategist position encompasses all facets of DLC corporate social media to support and enhance DLC brand awareness and lead generation.
At DLC Management Corporation we are passionate about unleashing human potential to unlock value. We live, eat, and breathe the DLC #Success culture. #Success at DLC is working together to create a personally rewarding, productive, respectful, profitable, and enjoyable place to work. This is an amazing opportunity to join a passionate team of creative problem solvers and create compelling campaigns, copy and truly drive the digital strategy of a fast growing corporation.
The Day to Day:
Day-to-day management of the DLC’s social media channels, including the development of proactive strategies and tactics, managing all steps necessary for their implementation, and the measurement of their effectiveness
Build/Support the continued evolution of the company’s social media offerings by updating social media strategy guidelines, capabilities, and departmental assets
Prepare and deliver clear, professional, communications regarding social strategy and reporting insights
Ensure the company media posts and media plans are of the highest quality, make full use of new and emerging technologies and practices, and represent the values and priorities of the company
Manage company’s paid media campaigns across Facebook, Instagram, Snapchat, Pinterest, Twitter, and LinkedIn; optimize media spend based on business objectives
Use best in class analytic tools to drive channel insights
Analyze channel performance and translate data into actionable reports
Write compelling copy for company digital platforms (website, email campaigns, social media posts
Seek and develop relationships with key digital influencers, potential brand ambassadors and platform partners to scale the brand's identity and following
Maintain a comprehensive understanding of all brand initiatives & property campaign launches
Track & synthesize ongoing trends in social media
Our Next Digital Media Strategist:
2-5 years of social media (organic and paid) experience with at least 2 of those within a corporate or agency setting
Demonstrated ability to execute and optimize social media advertising campaigns across Facebook, Instagram, Pinterest, Snapchat, Twitter, and LinkedIn Ads; Facebook Blueprint Certification is a plus!
Experienced with listening tools and evaluating comprehensive social analytics
Possess pro-active critical thinking skills and the ability to take initiative, anticipate next steps and offer recommendations and solutions with strong written and verbal communication skills
Professional team-player, flexible, positive, engaged, responsible, creative and willing to continually learn with the potential and desire to assume increased responsibility
Must be organized and highly detail-oriented, double-checking work with unprompted follow-through
Analytically strong with proven ability to demonstrate data interpretation capabilities as it relates to real time marketing
Sound like you? Let's Talk!
About DLC Management Corp.
Formed in 1991, DLC is one of the nation’s preeminent owners, operators and managers of shopping centers. Our portfolio includes millions of square feet of attractive retail space and continues to expand as we complete additional acquisitions. As a privately held company, DLC takes a long-term approach to managing shopping centers and seeks to create and deliver extraordinary value by fostering strategic relationships with our tenants, communities, partners and investors.
DLC focuses on grocery-anchored neighborhood and community shopping centers that generate strong, repeat consumer traffic. Our centers are concentrated in the Northeast, Southeast, Midwest and Mid-Atlantic. Our goal is to provide every tenant with the “right” location – whether it’s a 500 square foot inline space, a high-traffic pad site or a 100,000 square foot anchor box.
With over 185 years of senior management experience, DLC knows what it takes to operate shopping centers successfully through up-and-down cycles in the real estate, credit and retail markets. We maintain expert in-house capabilities to support all critical real estate, financial, legal and reporting services, guided by a hands-on, proactive management style.