Associate Director, Advancement Communications - University Advancement-2011044
Carnegie Mellon is enjoying its most productive fundraising years in its history, raising more than $500M over the last three years. University Advancement supports the entire CMU community in securing the financial resources the university needs to continue its ascent. As the division grows, we are seeking an Associate Director, Advancement Communications, with a passion for higher education and who appreciate the role of philanthropy in enabling the university to accomplish its mission. We are looking for talented individuals with a passion for their work and a dedication to the mission of CMU.
The Division of University Advancement seeks an experienced and creative marketing professional to work within Advancement Communications. The Associate Director of Advancement Marketing Communications will be responsible for executing strategies across numerous channels to achieve university and division goals for: 1) current and future fundraising campaigns; 2) increased and more meaningful audience engagement; and 3) alumni engagement through communication strategies. The successful candidate will have exceptional writing and editing skills, as well as demonstrated experience in managing cross-channel marketing plans, including but not limited to direct mail, email, online, social media and video.
The Associate Director of Advancement Marketing Communications should be innovative, organized and deadline-focused, and have experience in managing multiple projects at once. This position requires extensive experience writing marketing copy in a variety of mediums as well as strong planning and organizing skills. The Associate Director of Advancement Marketing Communications will work closely with other teams within the division, including Alumni Relations, Annual Giving, Development, Donor Relations, Advancement Events, Gift Planning and Institutional Partnerships.
Duties/essential functions may include, but not be limited to, the following:
Develop and execute integrated marketing communications strategies that further University Advancement goals across a variety of departments and functions, including Alumni Relations, Annual Giving, Development, Gift Planning and Institutional Partnerships;
Liaise with internal partners to translate their goals and objectives into marketing communications plans, and provides support as necessary;
Work closely with other members of the Advancement Marketing and Communications team to develop marketing communications to achieve goals and objectives for engagement, participation and philanthropic support;
Organize, write and produce multimedia content for web and social media;
Write, edit, copyedit and proofread collateral including newsletters, direct mail, emails and stories;
Make appropriate editorial decisions based on established style guides;
Perform related duties as assigned.
The successful candidate will demonstrate:
Bachelor's degree in marketing, journalism, communications or public relations (master's degree preferred);
7+ years of experience in digital and print content strategy and development;
5+ years of experience in project management
Experience in higher education and/or large institution fundraising or marketing communications is preferred but not required;
Expertise in marketing and communications principles, strategies and tactics;
Outstanding communication, writing and editing skills with the ability to disseminate information to audiences with varying understanding of marketing strategy;
Extensive experience with digital marketing, including email, websites and social media;
Proficiency with content management systems and social media platforms;
Knowledge of marketing analytics and metrics;
Proficiency with Microsoft Office (Word, Excel and Powerpoint);
Experience with Adobe Creative Cloud (InDesign and Photoshop);
Strong analytical, research and problem-solving skills;
Creativity in developing innovative marketing and communications strategies;
Ability meet tight deadlines;
Understanding of best practices and metrics for university and advancement communications;
Ability to contribute in a high-performing team environment;
Ability to multi-task and prioritize.
Internal Number: 2011044
About Carnegie Mellon University
Carnegie Mellon (www.cmu.edu) is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the arts. More than 12,000 students in the university’s seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon’s main campus in the United States is in Pittsburgh, Pa. It has campuses in California’s Silicon Valley and Qatar, and programs in Africa, Asia, Australia, Europe and Mexico.