Essential Functions: JOB PURPOSE Assist in the planning, development and implementation of fundraising and engagement campaigns and initiatives designed to generate renewable, unrestricted annual gifts to the University and strengthen the institution's culture of philanthropy.ESSENTIAL FUNCTIONSAssist in developing annual fundraising plans, strategies and initiatives that support the fundraising and engagement goals of the division. Support annual giving activities, such as direct mail, online giving, telemarketing and in-house traditional and social media campaigns.Develop and implement plans to increase new donor acquisitions, renew existing donors and reaquire lapsed donors. Monitor and report on unit metrics to evaluate progress made toward increasing donor base. Assist with the segmentation of the university's annual giving donor and prospect population. Ensure that the appropriate targeted messaging and solicitation method is utilized, (i.e., e-mail, direct mail, telephone solicitation, personal visit) for each segment group.Work closely with alumni relations, donor relations, gift processing and research services to ensure that annual giving's programs and campaigns are enhancing alumni and donor engagement and supporting pipeline development for the university.Collaborate with key university partners, schools and colleges to coordinate annual giving efforts and meet fundraising goals. Develop, implement and coordinate strategies, timelines and project plans for WSU Giving Day and the annual Giving Tuesday events. Coordinate and manage priority annual giving initiatives in the areas of student philanthropy, data hygiene, and faculty/staff giving. Prepare administrative reports and analyze data. Track success of the various campaigns and ongoing performance of student callers. Request and prepare reports related to annual giving projects, including mailing lists, calling lists, and suppression lists. Participate in the division's data integrity task force. Act as a primary point of contact between the on-campus student call center staff and Ruffalo Noel Levitz support team. Specific responsibilities include developing and managing calling scripts, planning call center recognition events, requesting and monitoring of performance reports, planning/coordinating site visits from Ruffalo Noel Levitz. Provide customer support to alumni, donors and friends. Regularly monitor the annual giving constituent support phone line. Investigate and respond to donor questions and concerns in a timely fashion. Ensure proper handling of issues related to gifts and pledges.Identify opportunities for special annual giving campaigns throughout the year. Manage approved department or program-specific appeals. Oversee annual giving pledge reminders and new donor thank-you mailings. Prepare pledge cards and reply envelopes for memorial gifts and honorary gifts, events and other projects as requested.Prepare materials and professional presentations for training and development of division colleagues and the campus community-at-large about annual giving programs and procedures.Research, maintain, and apply a current working knowledge of new approaches, standards and best practices used in annual giving.Adhere to confidentiality and data usage policy for the division.This position requires a high level of commitment and enthusiasm. It will require regular extended hours to support division objectives and time-sensitive projects. Special projects and related duties as assigned.
Qualifications: MINIMUM QUALIFICATIONSEducation: Bachelor's degreeGraduation from a college or university with a degree in marketing, business administration, communication or related field.Master degree preferred.Experience: ExperiencedMinimum of three (3) years experience working in development, marketing, communications, or related field, preferably in an advancement, higher education, or non-profit environment. Familiarity with direct mail, telemarketing programs, social media campaigns, and in-person cultivation and solicitation strategies.Experience with project management, process analysis, and data management.Professional understanding of, and interest in, Development and Alumni Affairs best practices and general operations. Positive and collaborative professional philosophy, recognizing that this position is integral to the achievement of the goals and objectives of Development and Alumni Affairs. KNOWLEDGE, SKILLS AND ABILITIES REQUIREDCOMMUNICATIONS SKILLS: Ability to communicate clearly, concisely and professionally both orally and in writing. Strong interpersonal skills are a must. Experience communicating with professionals from varying industries. PLANNING AND ORGANIZATION: Ability to manage several projects simultaneously, prioritize and plan work activities while meeting respective deadlines. Strong organizational and time-management skills.ANALYTICAL AND PRESENTATION SKILLS: Ability to evaluate, interpret, and present complex information effectively in professionally prepared documents or presentations. Must possess a demonstrated attention to detail in order to achieve a high degree of accuracy.TECHNICAL SKILLS: Proficient in the use of complex administrative systems software, preferrably in the higher education environment. Proficient with Microsoft Office suite. LEARNING AGILITY: Independent and innovative self-starter who displays an ability to learn quickly and easily adapts to changing situations. Experience researching topics to gain knowledge and understanding when information gaps exist.TEAMWORK: Ability to collaborate effectively with colleagues within the division and other units to gain full understanding of the project and desired outcome; ability to produce high quality and consistent results with assistance of team members; provide support to teammates when tackling complex projects.
Internal Number: 76_206077
About Wayne State University
Founded in 1868, Wayne State University is a nationally recognized metropolitan research institution offering more than 400 academic programs through 13 schools and colleges to nearly 32,000 students. Wayne State?s main campus in Midtown Detroit comprises 100 buildings over nearly 200 acres; its five extension centers offer higher education to people throughout Southeast Michigan. Wayne State is dedicated to preparing students to excel by combining the academic excellence of a major research university with the practical experience of an institution that by its history, location and diversity represents a microcosm of the world we live in. Reflecting its location and the excellent international reputation of its graduate schools, particularly in the sciences, Wayne State boasts the most diverse student body among Michigan?s public universities. Its students represent 49 U.S. states and more than 60 countries.