Primary Location: Hong Kong SAR of PRC,Hong Kong,Hong Kong
Education: Bachelor's Degree
Job Function: Marketing
Schedule: Full-time
Shift: Day Job
Employee Status: Regular
Travel Time: No
Job ID: 18064720
Description
Lead a sub team to achieve digital acquisition target for card, loan and banking.
Formulate business and media strategies on digital acquisition to achieve business goals
Initiate and implement effective marketing campaigns from end-to-end to drive sales conversion digitally
Analyze & utilize MIS data to make recommendations to improve overall strategies.
Use web analytics to improve the efficiency and CPA (cost per acquisition)
Work closely with internal and external partners to ensure smooth implementation of campaigns
Monitor different media agencies and digital content agencies for effective media placement to deliver sales leads and ensure effective conversion rate by working closely with sales channels at the back-end
Optimize our existing website and application forms to increase the effectiveness of sales leads capture and conversion
Work with digital agency for creative optimization (A/B testing)
Qualifications
Bachelor Degree holder
At least 10 years' experience in performance marketing, with banking, insurance background is a plus
Strong business acumen and analytical ability
Be open-minded and self-motivated with good communication, interpersonal, problem solving skills and strong sense of responsibility
Ability to work under pressure and meet pressing deadline
Excellent written in English and Chinese and fluent spoken English
Internal Number: 4832794
About Citi
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