The College of Business is seeking a Digital Communications Manager. This is a full-time (1.00 FTE), 12-month, fixed term professional faculty position. Reappointment is at the discretion of the Dean.
This position can be based in Corvallis or Portland, OR. Regardless of primary work location, some travel to the Corvallis campus and/or Portland to participate in meetings will be expected.
The purpose of this position is to move the college's many stakeholders—prospective graduate and undergraduate students, alumni, donors, industry partners—toward stronger relationships (i.e., opinion, perception, and affinity) with the college and thereby grow its brand image, reputation, and loyalty. The Digital Communications Manager (DCM) ensures the college's digital presence, in all platforms including web and social media, is integrated and works in unison to support the university's brand, the college's sub-brand, strategic plan, and marketing and communications plan.
This position reports to the Director of Marketing and Communications and consults with the director on prioritizing and allocating resources appropriately so that projects are completed in a timely manner based on their strategic importance. The DCM is a member of the college's marketing and communications team and participates in strategy and planning to ensure alignment across all communications platforms. With the support of the director, the DCM collaborates with the college's recruitment teams and external engagement units, and University Relations and Marketing to successfully plan, implement, and assess web and social strategies and technologies.
The DCM is responsible for: 1) the development and implementation of a college-wide digital communications plan; 2) the development, maintenance, and integration of the college's online presence backed by data measurement and analysis; 3) message, visual, and overall brand alignment across the online platforms of the college; 4) oversight of all aspects of the service delivery related to email and digital design/development, including planning, project management/execution, and customer services to internal stakeholders; and 5) oversight of the college's social media presence and providing guidance and assistance in enhancing the college's social media presence with regard to the audiences defined for each platform.
The DCM is an experienced and creative technologist, communicator, and leader with a passion for emerging web, social media, and other digital technologies with an excellent sense of information design, web architectures, and an understanding of digital marketing tools and trends. The DCM must be able to effectively and persuasively communicate with key stakeholders, work within a matrix organizational structure, and manage competing priorities. The DCM provides effective and collaborative leadership that ensures synergistic, comprehensive, and consistent marketing and communications in the digital space across all sub-units to achieve the goals associated with college's marketing communications plan. The DCM meets with internal clients to determine the scope, resources, and budget estimate for projects. This position determines the plan and executes the tactics in a timely and professional manner with regular contact with the client and, when appropriate, with the director. The DCM establishes and maintains procedures, coordinates projects to accomplish goals, monitors projects for compliance with applicable policies and procedures, and is responsible for ensuring the projects stay on time and within budget. The DCM must skillfully balance between clients' needs and requirements, the university's brand guidelines, and the college's strategic marketing plan.
Typically requires Bachelor's degree in Marketing, Communications, Journalism or related field. 3 years’ experience related to the discipline of the college, unit or department.
Bachelor's degree in marketing, communications, journalism, digital/multimedia communications, or related field.
Minimum of five years of experience in managing digital communications, both web and social media platforms or combination of experience and advanced education that demonstrates comparable background.
Experience managing a brand for web and digital channels.
Excellent written skills with experience in drafting copy for emails, social, landing pages, media ads and blog posts.
Experience with CRM-based digital marketing tools
Experience with managing digital marketing, including digital advertising and promotions through various tools including AdWords, SEO/SEM keyword research, and emerging social media technologies.
A commitment to meet high standards of accessibility and usability.
Ability to work well with a broad range of stakeholders, and a proven record of working cooperatively and flexibly as part of a team.
Demonstrable commitment to promoting and enhancing diversity.
Ability to manage priorities, deadlines, and time-critical situations for multiple projects and clients, and proven diplomatic, leadership, and public speaking skills.
Experience using Google Analytics and other digital reporting tools to monitor site traffic and behaviors along with marketing campaign measurement and management.
Occasional evening and weekend work.
This position can be based in Corvallis, OR on the OSU campus or in Portland, OR at the OSU Portland Center. Regardless of primary work location, some travel to the Corvallis campus and/or Portland to participate in meetings is required. On average, the incumbent will be expected to travel from their home location to the alternate location once a week.
Additional Salary Information: Salary is commensurate with education and experience.
Oregon State is a leading research university located in one of the safest, smartest, greenest small cities in the nation. Situated 90 miles south of Portland, and an hour from the Cascades or the Pacific Coast, Corvallis is the perfect home base for exploring Oregon?s natural wonders.Oregon State University has always been a place with a purpose ? making a positive difference in quality of life, natural resources and economic prosperity in Oregon and beyond. Through discovery, innovation and application, we are meeting challenges, solving problems and turning ideas into reality.Founded in 1868, Oregon State is the state?s Land Grant university and is one of only two universities in the U.S. to have Sea Grant, Space Grant and Sun Grant designations. Oregon State is also the only university in Oregon to hold both the Carnegie Foundation's top designation for research institutions and its prestigious Community Engagement classification.As Oregon?s leading public research university, with $261.7 million in external funding in the 2011 fiscal year, Oregon State?s impact reaches across the state and beyond. With 12 colleges, 15 Agricultural Experiment Stations, 35 county Extension offic...es, the Hatfield Marine Sciences Center in Newport and OSU-Cascades in Bend, Oregon State has a presence in every one of Oregon?s 36 counties, with a statewide economic footprint of $2.06 billion.Oregon State welcomes a diverse student body of over 26,000 students from across Oregon, all 50 states and more than 100 countries. They can choose from more than 200 undergraduate and more than 80 graduate degree programs, including over 30 degrees online offered through Oregon State Ecampus. Oregon State increasingly attracts high-achieving students, with nationally recognized programs in areas such as conservation biology, agricultural sciences, nuclear engineering, forestry, fisheries and wildlife management, community health, pharmacy and zoology.Oregon State also ranks high in sustainability, fourth among universities nationwide for using renewable energy and first in the Pac-12 Conference. And our students literally help power the university: 22 exercise machines at Oregon State University has always been a place with a purpose ? making a positive difference in quality of life, natural resources and economic prosperity in Oregon and beyond. Through discovery, innovation and application, we are meeting challenges, solving problems and turning ideas into reality. For more information visithttp://www.ohsu.edu/xd/about/index.cfm.The 400-acre main campus in Corvallis includes a Historic District, making Oregon State one of only a handful of U.S. university campuses listed on the National Register of Historic Places. The district includes such icons as Weatherford Hall, the Memorial Union and Benton Hall, the oldest building on the oldest building on campus.
OSU commits to inclusive excellence by advancing equity and diversity in all that we do. We are an Affirmative Action/Equal Opportunity employer, and particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.