Email a cover letter, resume, and two samples of social media campaigns/projects with an explanation of impact to UMSocial@UMich.edu.
As part of the hiring process, you will be asked to create a sample of social media collateral. Further instructions will be sent after your application is received.
Note: Applicant must also submit application and resume through U of M careers website.
This specialist is interested in not just producing and placing dynamic content online, but also managing events, activations, and opportunities for engagement intended to demonstrate the immense impact and value of social media. The ideal candidate for this role will not only be a regular user of social media personally, but more importantly, will be fascinated by the way social media continues to reshape marketing, promotion, communications and customer engagement. This person is a regular consumer of the latest online trends, strategically curates his or her digital footprint, and is an early adopter of platforms and features. The ideal candidate will be an effective project manager, a big-picture thinker, and an excellent communicator (written, verbal, digital).
This is an opportunity to work with a global brand that serves a standard of best practice for social communications implementation across higher education. To succeed in this role, you must be enthusiastic and uncompromising about ensuring the University of Michigan is always seen as a primary influencer in social communications both among our peers and in the world.
Research, plan, and implement meetings, conferences, social activations and events
Coordinate social media campaigns to increase engagement, follower growth, and build brand awareness
Source, manage, and nurture relationships/groups/communities to identify speakers, influencers and brand ambassadors for collaborative opportunities
Execute social campaigns, track analytics, assess best practices and make recommendations based on industry standards
Attend and take photographs, video or live content from special events.
Create and maintain social media promotion and editorial calendars that deliver compelling content aligned with the U-M brand
Craft grammatically correct, well-worded, and engaging posts for U-M social media platforms.
Coordinate and maintain paid social campaigns
Provide insight into social media opportunities based on unit goals and historical results
Identify and report on weekly and monthly KPIs for marketing and communication leadership
Manage and project scope of work
Prioritize projects and develop roadmaps for execution of content strategy recommendations
Author written best practices, summaries, and evaluations of emerging technologies
Recommend inbound email and other content marketing opportunities for building an internal and external advocacy network
Maintain website content, design and analytics
Serve as a liaison to intern staff, back up to the Content Manager and assist the Director of Social Media as needed
Perform other duties as required or assigned which are reasonably within the scope of the duties enumerated above
Undergraduate degree in business, communications, marketing, or related field
Two to three years of combined content creation, digital strategy, event planning and writing experience
Passion for social communications, innovation, branding, and promotions
Experience working collaboratively to set goals, implement projects, and assess success
Demonstrated success in communicating and marketing in the social space
Accustomed to the strategic use of social platforms for brand awareness, strategic accomplishment, reputation management, and customer service
Ability to determine and execute social strategy, working closely with cross-functional team members to meet business objectives
Available outside normal business hours
Excellent communication skills, proficient in spelling, grammar, punctuation, and style necessary
Ability to produce high-quality work on deadline and handle several projects at once
Ability to take both direction and initiative
Skilled multi-tasker, excellent listener, and extremely organized
Knowledgeable in WordPress and Adobe Creative Suite
This position reports to the Director of Social Media and is part of the University of Michigan central social unit (UMSocial) located within the Office of the Vice President for Communications.
Note: This is a 1-2 year term limited position.
Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 164928
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.