The Director, Content, reporting to the Vice President, Marketing, provides editorial direction and oversight of branded and editorial content produced by the Los Angeles Philharmonic. This position is instrumental in telling the many stories of the LA Phil and Hollywood Bowl, primarily through digital content deployed in campaigns on social media platforms and the LA Phil website and app. The Director, Content takes a holistic view of the organization in forming an overall, institutional content strategy that seeks to more deeply engage audiences.
Provides strategic editorial direction and oversight of digital and physical consumer-facing content produced by the LA Phil, including branded and editorial videos, program books, and other major print and digital media such as exhibits and displays, books, and recordings
Strategically interfaces inter- and intra-departmentally to create content for wide-ranging content and microtargeting campaigns on social media platforms for presentations, education initiatives (including YOLA), special projects, festivals, occasions
Researches, strategizes, and executes campaigns to engage with known and new audiences using current and emerging social trends to deeply engage audiences, including but not limited to the creation of content for executive communications and programs for patron loyalty, customer experience, and donor relations
Works with internal and external content producers to develop on brand materials focused on the overall institutional priorities
Optimizes the alchemy of audience, content, and media, ensuring these maintain the voice of the LA Phil and maintains overall brand integrity
Oversees and approves the creation of all copy that accompanies content created that reflects brand strategy, provides institutional knowledge, and resonates with the intended target audience
Maintains and advices on current and future trends in marketing, digital journalism, and social trends to adjust and expand institutional messaging as needed
Act as a thought partner on the senior communications team, advising on strategic marketing to heighten global exposure
Utilizes campaign metrics to refine content strategy as necessary.
Demonstrate ability to think strategically about the institutional narrative and audience engagement
Strong content portfolio demonstrating the ability to cover a wide range of arts and arts education subjects
Must be detail-oriented with strong time management skills and a proven ability to lead teams of various sizes, while working in a fast-paced environment
Excellent written and verbal communication skills
Experience in Digital Journalism background is preferred
Experience with or knowledge of classical music is a plus
Knowledge and understanding of google tags and social media platforms
Proven transmedia editorial and narrative skills with the ability to align messaging across multiple channels and platforms
About Los Angeles Philharmonic Association
Founded in 1919, the Los Angeles Philharmonic Association's mission is to perform, present, and promote music in its varied forms at the highest level of excellence to a diverse and large audience, both at the Walt Disney Concert Hall and the Hollywood Bowl. The Los Angeles Philharmonic Association is dedicated to continuing its pre-eminent status in the music world of the 21st century.