The Assistant Manager of Membership manages the day-to-day operation and strategy of the Membership program of the Kennedy Center, NSO, and WNO (donations of less than $1,200) with a high degree of autonomy. The position manages the acquisition, renewal, upgrade, appeal, and cultivation of all Members, with a focus on increasing their involvement, loyalty, and level of annual support. The Assistant Manager of Membership collaborates with the Manager of Annual Giving and Donor Insights to develop new campaigns and strategies to increase income goals. The Assistant Manager works closely with other Development Staff to manage Membership services including Membership events, cultivation, and upgrade opportunities.
Duties and Responsibilities
50% Collaborate with internal staff, paid consultants, and outside vendors to develop, direct, review, and execute integrated direct marketing campaigns, including direct mail, telemarketing, online fundraising, and collateral materials, for Kennedy Center, NSO, and WNO Membership. Manage mailings through all stages of production. Create and track annual goals and objectives, both long and short term, for all Membership campaigns and programs. Independently manage all data for campaigns and collaborate with the Manager of Annual Giving and Donor Insights on data segmentation strategies.
20% Plan and execute all Membership benefit events. Facilitate creation and production of said Membership event invitations and materials. Attend and facilitate all Membership events and other Kennedy Center, NSO, and WNO events as required.
10% Develop systems and analyze data KPI’s to identify Membership donors who are likely prospects for cultivation to higher levels. Work with Circles colleagues to implement targeted, personalized upgrade plans for these donors. Track and report on success.
10% Oversee the creation of all Membership related collateral including producing the Membership bi-monthly newsletter.
5% Collaborate with Assistant Manager of Digital Fundraising to manage Membership presence on the web.
5% Supervise daily tasks of the Membership Assistant.
Bachelor’s degree, or equivalent experience
At least 2-3 years’ experience in direct mail fundraising
Prior experience working in a relational database or CRM
Minimum Skills and/or Knowledge Required
Proven ability to multitask
Knowledge of direct mail production required
Event experience preferred
The John F. Kennedy Center for the Performing Arts is a world premier performing arts organization and our nation’s cultural center. Diversity is a critical component of our mission, vision, and values. Our staff exhibits a wide variety of perspectives and experiences which enable us to foster and strengthen an environment of diversity and inclusion. We offer a comprehensive range of benefits including medical, dental and vision insurance, paid vacation and sick leave, and a 403(b) retirement plan.
About John F. Kennedy Center for the Performing Arts
The John F Kennedy Center for the Performing Arts, located on 17 acres overlooking the Potomac River in Washington, DC, is America’s living memorial to President Kennedy as well as the nation’s busiest arts facility, presenting more than 3,000 performances each year.