The Market Research Analyst is a key member of the National Department team and is responsible for providing the best possible strategic market analysis to improve and maintain the teams’ new member sales, high retention rates and dues increases. This position is also responsible for maintaining, updating, and utilizing the NAM CRM and Salesforce.
Join the NAM and Make an Impact in the Following Ways:
Leads initiative to quantify and identify and verify the Total Available Market (TAM) of US manufacturing industry managing free, subscription, and third-party firms outsourced to support primary and secondary research. 35%
Performs internal research to find member and board matches, business connections, industry peers and regional relationships of prospect and member companies, utilizing various sources (the NAM's database, Salesforce CRM, directors' bios; leadership directories; annual reports, etc.). 10%
Leveraging industry trends, growth industries and geography develop lists of members for targeted outreach and engagement. Use various web- and computer-based tools to perform external research. 10%
Develop and maintain key dashboards, Salesforce reports and key performance indicators. Analyze trends, opportunities and flashpoints for additional attention. 40%
Serve as liaison to internal staff to provide information for marketing projects or to update information, such as the NAM's annual report, marketing letters, surveys and brochures and/or other special projects. 5%
The above list of responsibilities is representative of the position and is not intended to limit or preclude other responsibilities and tasks that may be associated with or added to the position.
No direct reports
We are looking for Team Players who meet the Following Criteria:
College degree (preferably in marketing, business, finance); minimum of three years’ experience with research and data analytics;
Highly analytical with advanced experience with Windows, Microsoft Office Suite (Word, Excel and Power Point) and other analytical tools; Salesforce preferred, SQL relational database or similar experience required;
Experience compiling and analyzing statistical data sets;
Working knowledge of database structures and familiarity with prospect sales and lead generation systems a plus;
Entrepreneurial spirit with interest in developing and implementing market research initiatives and becoming an administrator of Salesforce;
Strong project management and organizational skills;
Attention to detail and high degree of accuracy;
Strong team player with ability to develop and foster interpersonal relations;
Ability to work effectively in a fast-paced, quality and goal driven work environment.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
About National Association of Manufacturers
The National Association of Manufacturers (NAM) is the largest manufacturing association in the United States, representing small and large manufacturers in every industrial sector and in all 50 states. Manufacturing employs more than 12 million men and women, contributes $2.17 trillion to the U.S. economy annually, has the largest economic impact of any major sector and accounts for more than three-quarters of all private-sector research and development in the nation. The NAM is the powerful voice of the manufacturing community and the leading advocate for a policy agenda that helps manufacturers compete in the global economy and create jobs across the United States.
The NAM’s world-class staff of policy experts provide unmatched access and information on the key issues affecting your business and bottom line. We are on the front lines of a wide range of policy battles, from immigration reform and labor relations, to energy and the environment, to trade policy and taxes. At every turn, we are working on behalf of manufacturers in America to advance policies that help manufacturers do what they do best: create economic strength and jobs.