The Communications Manager II plans, develops, and implements university-level integrated marketing and communications strategies and other priority engagement projects supporting units within the Office of the Provost. The Communications Manager II serves as a key member of the cross-functional marketing and communications team serving the Academic Advancement Network, Hub for Innovation in Learning and Technology, Graduate School, Office for Inclusion and Intercultural Initiatives, Office of the Associate Provost for Undergraduate Education, and WorkLife Office. This position works closely with the Director of Engagement and Communication and unit leadership, and is responsible for unit-level strategic communications and marketing planning, campaign development, and implementation planning and activities that supports these strategic goals.
Duties and Responsibilities
Understands connection between MSU brand and unit-level strategic goals and translates into effective campaign direction and application to ensure messaging that integrates the brand and meets goals.
Works closely with Director of Engagement and Communications, unit leadership, and Provost Office communications team to manage production of effective marketing communications and execution of campaigns or projects.
Plan, creates, produces and edits news and information gathered from campus sources in order to write stories and news releases for media and publications to inform the public and internal university audiences of key issues and events.
Assists with preparation of leadership talking points, blogs, mass emails, and other documents bearing the executive leaderships’ names as requested.
Collaborates with members of the marketing communications team and cross-functional teams in the campaign development process.
Coordinates strategic content development for university and unit communications, working with designers, writers, web specialists, and other team members.
Consults with director of engagement and communications and other communications managers on creative briefs and strategies for developing institutional and unit communications.
Consults with campus communicators on marketing communications, including brainstorming ideas and presenting creative concepts as appropriate.
Develops concepts and materials for marketing campaigns that may include web, print, email, digital assets.
Identifies need for and draws on research findings to form messaging strategies.
Editorial Content Management
Writes and edits copy as needed to support development of communications in alignment with strategic priorities.
Edits and proofs marketing communications assets—including, print, web, digital, and video—for grammar, spelling, punctuation, accuracy, and appropriateness, as well as organization and flow.
Ensures that style and tone of editorial content meet objectives and align with brand.
Ensures that facts, dates, and statistics are accurate and useful to audience.
Provides feedback, offers suggestions, and rewrites content as appropriate to maximize effectiveness of communications.
Assists in maintaining editorial style and brand standards and ensuring that guidelines are followed.
Provost Office Communications Team – This position is part of a cross-functional team of marketing and communications professionals serving MSU’s Academic Advancement Network, Graduate School, Hub for Innovation in Learning and Technology, Office of the Associate Provost for Undergraduate Education, Office for Inclusion and Intercultural Initiatives, and WorkLife Office.
Director of Engagement and Communications and executive-level management— to receive direction, establish strategic goals, and seek advice and feedback on projects.
Provost Office marketing communications team cross-functional team—to manage, plan and collaborate on projects.
University communications professionals and administrators—to consult, understand needs and objectives, and exchange information.
Vendors and free-lancers—to exchange information, provide guidance, and ensure quality of outsourced work.
Purchasing staff—to verify procedures and to coordinate bidding for print jobs, website redesigns, and other work and obtain results.
The Communications Manager II reports to the Director of Engagement and Communications, Office of the Provost
Responsibility for the Work of Others
No assigned responsibility.
Responsibility for Health/Safety of Others
No assigned responsibility.
Impact on Programs/Services/Operations
Michigan State University faculty, staff, and students are involved in activities that, if publicized to constituents, can enhance the public image and build the reputation of the university. Errors in communications intended for the public or those within the university could cause serious inconvenience to those audiences and have a negative impact on the university’s reputation.
The job requires moderate physical effort and involves viewing a computer screen, sitting in place 26-75% of the time.
May require a valid operator's license where needed to perform duties of the position.
Other skills and/or physical abilities required to perform duties of the position.
"This description is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct and control the work of employees under his or her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties no mentioned that are of similar kind or level of difficulty."
MSU is an Affirmative Action/Equal Opportunity Institution
Unit Specific Education/Experience/Skills
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, Marketing, Advertising, Public Relations, or related field; three to five years of related and progressively more responsible or expansive work experience in public and media relations; composing, editing and publication production; news, broadcasting, and print media; and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation or radio production; or computer programming/technology; and/or experience in a field related to are of employment; may require management and supervisory experience; or an equivalent combination of education and experience.
Demonstrated experience and excellence in:
development of strategic communications plans;
development and launch of marketing campaigns;
strategic marketing and communications planning, campaign development and execution;
writing, editing, and verbal communication skills, especially related to storytelling;
ability to manage complex projects and meet multiple deadlines.
five or more years of related and progressively more responsible or expansive work experience in communications management;
experience working in a higher education or agency environment;
ability to work in standard industry design software and content management systems;
effective organizational, time management, and project management skills;
application and demonstration of strong editorial judgment;
strong interpersonal skills with individuals and groups in diverse settings;
proficiency with standard industry software, such as InDesign and Word.
Required Application Materials
CV, Cover Letter and Work Samples required.
Bidding eligibility ends on 11/6/18 at 11:55 PM
Internal Number: 543456
About Michigan State University
Spartans work every day to advance the common good in uncommon ways.Together, we tackle some of the world?s toughest problems to find solutions that make life better?from alternative energy to better food safety to breakthrough medical and environmental applications achieved through rare isotope research.We teach. We explore and we discover. We collaborate and lead. We innovate, inspire, and empower. We achieve our potential and create circumstances that help our students and others achieve theirs.We're good at it, and we've been at it for more than 150 years.The nation?s pioneer land-grant university, MSU began as a bold experiment that democratized higher education and helped bring science and innovation into everyday life. The revolutionary concept became a model for the nation.Today, MSU is one of the top research universities in the world?on one of the biggest, greenest campuses in the nation. Home to nationally ranked and recognized academic, residential college, and service-learning programs, we?re a diverse community of dedicated students and scholars, athletes and artists, scientists and leaders.In ways both practical and profound, we work to create a stronger, more sustainable, and more hopeful future for all.